There’s a good reason why you should edit your headlines, which I’ll explain in a minute.
Most bloggers I know use the “share” button under their post or the LinkedIn icon in Digg Digg, the floating share bar that enables your social media icons to ride alongside your content when a visitor scrolls through your site (see left).
Remove “Blog Post”
When you automatically post to LinkedIn the discussion headline will read “Blog post.” There is nothing inherently wrong in distributing your posts to Groups – most of the time. But there have been very heated discussions in a number of LinkedIn Groups about what constitutes a discussion and what is mere self-promotion.
One Group owner went so far as to call blog posts “blogadvertorials,” which offended me, to say the least. He threatened to boot anyone who posted a blog to a discussion so I dropped out. On the other hand, another Group owner responded to my inquiry:
Well, we are not as crazy as that other group. I say sell! We all just need to give and take from the community, which is really what I hope we are creating. All of those groups that say no selling at all are indeed silly, because they are doing exactly what happened to you, pushing people away…the people with the real-world answers. In any case, it sounds like you are right on track, you give information, resources, tools as your way to let people know you are there and can help them, which is fantastic. In return, you should expect to be able to take from the group in the form of leads, pointing people to your site, etc.
So, back to changing your headline. If the mere term “Blog post” is a turnoff to certain of the purists in Groups, then you can edit your headline before you distribute your posts to LinkedIn.
It’s easy. Here is an example of a recent guest post on my site about branding. When I hit the Digg Digg icon to share the post in LinkedIn, this is what I saw:
Then I hit the “Edit” link at the end of the excerpt and saw this:
I edited and saved the headline so that it now reads:
Only Send the Good Stuff
Be sure your content adds value. That’s the key. Is it information people can use to help them in their careers?
But “Blog post” is like a red light. It stops readers from getting to the headline that will draw them into the content. I admit I haven’t always edited every headline, but I will from now on. I don’t consider this gaming the system. If I have valuable information to share, I think I’m entitled to post it to appropriate Groups. That’s what LinkedIn membership is about: helping each other.
Of course, don’t be a pest and distribute every post you write to every Group you belong to. Be selective and only post content that relates to a Group’s purpose. Otherwise, it’s just spam.
There is no point in getting booted from a Group when a Group owner sees “Blog post” and goes into a tizzy and warns you that the next time you do it you’re out.