Have you noticed the changes in your LinkedIn Profile over the past year? Some were subtle and others more noticeable, such as enabling you to add a colorful graphic header.
The LinkedIn Blog is an excellent source for news about LinkedIn, particularly regarding changes to Profiles. I decided to look through last year’s updates and picked out several noteworthy ones that you may have missed.
In December, LinkedIn unveiled its new home page design. The new dashboard gives you instant feedback on how you’re doing.
Who’s Viewed Your Profile
At the right of the homepage, the dashboard shows how many people have viewed your profile in the past seven days. Then you can click to see who those people are. Here is a view of mine:
LinkedIn will reveal the list of viewers going back 90 days if you pay for a Premium account.
How People Found You
It would be nice to know how people found you and LinkedIn provides that information – giving you counts for how many visitors came through updates, Likes, and comments. LinkedIn will then break it down by update. For example, here is my update of a blog about the pros and cons of open offices:
Over time, this tool can provide valuable insights into the content your followers are interested in, and what they don’t care about.
Editing Your LinkedIn Profile
Previously, you had to click in the “Edit” function at the top of your profile, which opened the edit function for all sections. Now you simply go to the particular area you want to change and click on “Edit” there. For Premium members, LinkedIn provides keywords that you might use so you show up in more searches.
What I like, and wasn’t mentioned, is that LinkedIn will ask you if you want your edits/update to be distributed to your followers. If you don’t, you can turn off that function before you save your changes. That’s a good idea because you might revise your profile several times and you don’t necessarily want everyone to see all your edits.
In the past, you had to go into your settings to make that change. Once, I turned off updates when I was editing and forgot to go back into my settings and didn’t turn them back on for several weeks, so no one saw my updates. Ugh!
Sharing Your Content on SlideShare
If you’re not sharing your content on SlideShare, owned by LinkedIn, you’re missing out on a lot of traffic. Now you don’t have to upload your presentation to SlideShare first. You simply upload your presentation to your Profile and LinkedIn will ask if you want to publish this content on SlideShare as well.
SlideShare gets 60 million monthly visitors and I can attest that it is a powerful traffic generator. My eight slide shows have received a total of 14,550 views and hundreds of downloads even though (shame on me) I haven’t added a new presentation in a year
Now You Can See 1st, 2nd and 3rd Profiles
LinkedIn has expanded visibility of your extended network in search. You’ll now be able to view full names and profiles for anyone in your extended network – 1st, 2nd, and 3rd degree. This level of visibility was previously available only to paid subscribers.
LinkedIn members can search without restrictions until they hit what is called “commercial use limit” for search in any given month. LinkedIn doesn’t state what that limit is but you’ll be notified when you’ve reached it.
I think this additional perk is a real advantage when you want to know more about a 2nd or 3rd person in your network. Of course, LinkedIn is hoping you’ll get hooked and sign up for a Premium service for unlimited access.
LinkedIn Improves Search
Like other social networks, LinkedIn continues to improve its search algorithm. It’s now able to pinpoint more accurately potential jobs and relevant people. Also, when you run a search LinkedIn will also deliver relevant content like posts and SlideShare decks from thought leaders.
LinkedIn continues to improve its design and functionality. That makes me happy because this is my preferred network and will make it even more useful to me.