Fortune 500 use of blogs 2017

8 Reasons Why Nobody Reads Your Blog

OK, that may be a bit of an exaggeration, but why aren’t more people reading your blog? In a recent Pulse story on LinkedIn, legal consultant James Bliwas gives five reasons why law firm blogs aren’t read. But they could apply to any blog. I’ve added three reasons of my own and then listed his.

As I’ve reviewed my own posts I can certainly point a finger at myself, too. See if any of these reasons apply to you. I know I could do better.

Have You Asked?

Here are reasons why the people you most want to reach may not be reading your blog:

  1. You haven’t asked them. You can’t just sit back and wait for traffic to flow to your posts. Sure, Google will send you traffic, but, let’s be honest, most of those people will bounce off, never to return. Have you specifically asked your clients, prospects, friends and family to read and comment on your blogs? Have you asked them for referrals to specific people they know who might be interested in your content and are potential targets for your business? You can’t be shy about it.
  2. You haven’t leveraged social media. I’m always surprised when I go to a blog and they don’t show social media share buttons. It doesn’t happen too often, but I left a comment on a blog just the other day that didn’t display any. Most blogs have plugins that shoot your latest post to your social networks. But are you using your own employees as brand ambassadors to share your posts on their social media networks? Do you write to your clients and prospects, who are not already subscribers, with a note and link to your latest post?
  3. You don’t leave comments on other blogs. Make a list of your clients and prospects and learn if they write blogs. If so, leave thoughtful comments that link back to your latest post. The inbound links will help your SEO and the other bloggers will likely reciprocate with a comments on your post. They may subscribe, if they like what they read. Join networking groups like the LinkedIn Bloggers Helping Bloggers Group, where bloggers comments on each other’s posts and exchange helpful tips. … and now for Mr. Bliwas’s reasons, with my thoughts.
  4. Your blogs present facts, not ideas. Readers don’t want a simple statement of facts. In a survey of his law firm clients, Bliwas found they railed against posts covering what the law says but not explaining what it means.
  5. Your blogs are reactive, not proactive. Clients don’t want a rehash of what they’ve already read elsewhere. If you’re using a current story in the news as a hook for your post, suggest new ways that clients can address the issues the story addresses in their own organizations.
  6. Your blogs don’t raise emerging issues that will be important to target readers. A blog is intended to establish your authority in a subject. You do that by presenting new ideas and ways of doing things that aren’t already out there.
  7. Your blogs don’t give readers something to think about. You need to take a position on a subject that might be controversial. You can’t just push out bland posts that don’t provoke reader interest and even disagreement.
  8. Your blogs are poorly written. A blog needs to be well written with the correct use of grammar and devoid of acronyms. Write plainly and simply for the reader. Make a point and give an example to clarify it

There isn’t a magic bullet that will solve all your problems of attracting and retaining readers for your blog. But what good is your blog if few people read it.

 What are you doing to attract more readers?

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  1. Hey Jeannette,

    People with the perfect vision are in need to build a blog with the traffic at its most. You have mentioned some great points here. Asking to your clients is a kind of good idea.

    You shouldn’t just sit and wait for the traffic. Blog commenting is one of the best things you can do to drive traffic to your blog. Making human bonds in the field of blogging is important.

    Thanks for this wonderful post.
    Have a nice day.
    ~Ravi
    Ravi Chahar recently posted..Are You Not Able To Login To Your WordPress Admin Panel?My Profile

    • Ravi — developing personal relationships with other bloggers and commenting is very important, in my view. It can lead to exchanging bylined posts and collaborating on business outside of your blog.

  2. Very good points here! One thing I’ve learned as a blogger is to not be shy about asking (without spamming of course). Also, I agree a lot with #4. I’ve read that data-driven blogs tend to do very well, however I think having an opinion or idea behind it helps because it sparks ideas and conversation with the reader. All in all, great advice!
    Christi recently posted..5 Tips for Preventing a Cyber Attack at Your Enterprise (How to Stay in the Headlines for the RIGHT Reasons)My Profile

    • Christi — The advantage that bloggers have over traditional print/TV/internet journalists is that we can express an opinion and a point of view on a topic. That’s what readers are looking for, not just a rehashing of the facts.

  3. Valuable and timely post! These are certainly valid reasons why no one would read blogs anymore. I can’t help but add that Your blog is in the red ocean. It ties into a couple of your points, Jeannette. What is meant by red ocean, and I have been swimming with my posts since 2012 or 2013 there, there is so much competition within your niche, reasons 4 to 8 have to be taken seriously to get out in the blue ocean. If everyone is talking about similar issues, then 1 to 8 all play a part.
    Patricia Weber recently posted..4 Ways to Celebrate Your Introvert FreedomMy Profile

    • Patricia — the competition has grown exponentially since I started blogging in 2009. I remember my first few little blogs with no images or outbound links (what did I know?) still got quite a lot of traffic. I posted to LinkedIn Groups and for a long time that was my primary source of traffic. That’s no longer the case. That’s why bloggers have to try everything if they want to increase their number of eyeballs.

  4. Hi Jeannette ,
    It looks like it’s my first visit here and I’m happy I linked up from the comment you dropped on Ravi’s post.

    The primary reason of the blog is to have readers. If we don’t get them, then we’ve failed.
    You are right about these reasons and I don’t want to mention them again. Many people read because they want solutions so if you don’t help them, be sure to loose them.

    Hope to be back again for a more exciting blogging experience.

    Do have a wonderful week
    Enstine Muki recently posted..How to recover social share counts after changing domain or protocol!My Profile

    • Enstine — thanks for stopping by. A blog is like a painting — if no one sees it, does it exist?

  5. Hi Jeannette,

    These 8 reasons are exactly why people will not read nor stay on your blog. We have to first share what we wrote on social media platforms to be seen. Joining a group of bloggers is a wonderful way to start because people are held accountable to reciprocate…

    When it comes to comments, it is one of the best ways to get people to your blog. Read the post, comment on it nicely and before you know it that blogger may reciprocate. Even better, other commenters may like what you have said, found you interesting and come over to your blog.

    As for content, be friendly, open and make things easy to understand because we are writing to help others and we can embed a link here and there within the content to join our (fill in the blank) when it is relevant. A nice soft sell lol.

    If people follow these tips, they cannot loose!

    -Donna
    Donna Merrill recently posted..Busy Bloggers Are UnderachieversMy Profile

    • Donna — thanks for visiting. The members of the Bloggers Helping Bloggers Group have been very generous in their comments and many of us have developed real friendships over the years.

  6. I’ve been using my newsletter to create content that will be eventually packaged into a sign-up incentive booklet. I do okay with most of what’s listed here, but an area I know I could learn more about to improve my website would be catering my content to better keywords more directly tied to my freelancing. It’s hard to know how to go about tweaking SEO and I would be better off hiring someone to help me in that area. My content took a while to find its focus, and I’m sure that has hurt me here and there when it comes to traffic.
    Jeri recently posted..#AuthorInterview: Erma OdrachMy Profile

    • Jeri — I think an incentive for subscribers helps but it’s not the silver bullet, as I can attest. Keywords are important but the search engines are relying more on semantics — not just keywords but the meaning and quality of the content. I think your guest posting will be very helpful to you, too.

    • William — I always laugh when you say that. You’re so self-effacing. I always enjoy your posts and I’m glad that you found the tips helpful.

  7. Excellent points, Jeannette! Blogging is such a two-way street, and you and I have both learned that thru the amazing BHB group. I can’t imagine where I’d be without the strong alliances I have formed there with supportive bloggers such as you.

    The one point I haven’t done much is asking others to refer people to my blog, although I have asked my FB friends and readers to share my content. I guess that is an indirect way of asking friends for referrals. But it is indeed hard (awkward) to do.

    Thx for a great post, as always.
    Doreen Pendgracs recently posted..chocolate travel explainedMy Profile

    • Doreen — Why do we find it so difficult to ask for help? I can relate. But your blog is so enjoyable. I’ve always loved chocolate but I have a much greater appreciation of it since I started reading your blog.

  8. And this says it all, “What good is your blog if few people read it?” Traffic generation is (and probably always be) a hot button for bloggers and these are excellent questions we should all be asking ourselves. For me, I do “ask” for people to read my blog in many ways online, but not so much off-line, so that’s an area I will definitely look at. Thanks for the reality check!
    Marquita Herald recently posted..Asking for Help is an Opportunity for GrowthMy Profile

    • Marquita — Well, as you point out in your blog, we need to get over our reluctance to ask for help!

  9. Great article Jeannette! I love the simple way you write the articles and humbly you present the facts without posing yourself as a geek.

    You’re right about telling people to read your articles. I’ve found more readership since I introduce my blog posts to my blog fans once a week. I’ve checked my website analytics and it tells me whenever my newsletter is published, the visit graph of my blog spikes high.
    Rahman recently posted..UNESCO Just Registered Iranian Qanats & Iran’s Lut DesertMy Profile

    • Thanks, Rahman. I’m glad that your newsletter is boosting your blog traffic. Some of your readers may become subscribers.

  10. Hi Jeannnette, you’ve raised some very valid points. Lessons almost every blogger has to learn the hard way when we first start out and wonder where everybody is and why they are not reading our blog. Hope they take what you’ve said to heart. ..especially commenting on others blogs. 🙂
    Susan cooper recently posted..English Muffin Toasting Bread: #RecipeMy Profile

    • Susan — nothing new: you have to give to get. You can’t just wait around hoping someone will come to your blog. You’ve got to engage with other bloggers and be active on social media.

  11. Enjoyed all your information! Just started blogging, and find it most enjoyable…still “tweeking” and “tuning”, but honestly, never thought about leaving comments on other blogs to bring them back to me.

    I am getting more active by having guest authors and guest reviewers share their information, but still need to broaden my base line. An important suggestion you gave made me start thinking that I really need to leave a comment section of my own, whether the comments given would be negative or positive!

    Thanks for getting me thinking more seriously!

    Linda

  12. Many regular readers of my blog have told me they love the fact that I don’t present them with a point of view or solution but instead present alternative ways of thinking about the issue. They like that they need to think in order to figure out what their opinion is.
    Catarina recently posted..Social media – influence talks!My Profile

    • Catarina — that’s why your posts are original and get the readership they do. I also like your Facebook posts because they make me think about current world issues.