Did you know that the optimum time for publishing a blog post is 11 am and the worst is 6 am? That’s one of the statistics the folks at UK-based myclever agency, a social media consultancy, use in their infographic about how to create perfect posts on social media platforms.
I usually publish my posts at 6 am Eastern Time — bad timing in the U.S. but great timing in the UK — so I hope the clever folks at myclever agency will enjoy all my future posts. From a variety of sources, they’ve gathered best practices for posting content on social media networks. Some themes common to all the networks:
- Images increase engagement
- Links attract more readers to other content on your site and elsewhere
- Include a call to action
- Use social media buttons to get people to your other social networks
- Write a headline grabber
- Use hash tags
- Include key words so you’ll be found
They’ve included templates for the most popular networks and show you how to optimize your content for each. It’s a neat refresher. Enjoy.