It’s March and we’re celebrating Women’s History Month but 2018 is turning out to be the year of the woman.
In January, the Women’s March on Washington liberated thousands of women to move from the sidelines to the front lines. From#MeToo to #Timesup, women are demanding respect and more access to power in the workplace. Brands like Johnnie Walker are introducing women-themed products. Read More→
You’ve established your personal brand. How do you let the world know who you are and what you’re selling? Consider pitching a story to the media. But first you need to prepare to maximize your chances of being quoted and becoming a reliable source for reporters.
Not every interview or interaction with a reporter will result in an article. Some discussions are meant to foster a relationship and build the reporter’s confidence that you are a “good interview.” Read More→
As search engines become more sophisticated in serving up results — called SERPs (search engine results pages) — they are looking beyond keywords and rewarding websites that use topic clusters. These are pillar topics with a clusters of subtopics relating to the core topics.
In crawling your site Google and other engines will view you as an authority if they detect these clusters. That’s assuming, of course, that the content is original, well written and adds value for your readers. Read More→