I subscribe to many (maybe too many) online newsletters, magazines, newspapers and blogs. I enjoy receiving them all and I would like to continue receiving them. But why won’t they let me change my email address? My new company name is Write Speak Sell and my new email is firstname.lastname@example.org. Not surprising, of course.
But when I scroll to the bottom of most of the emails there is an unsubscribe link, but rarely a link to simply change my email settings and other contact information. Maybe it shows a lack of self-confidence in the writer that subscribers would only want the unsubscribe information.
So, please, everyone, let me change my email address! And while you’re at it, how about increasing the size of the typeface in your communiqués.