If you don’t subscribe to HubSpot’s newsletter and blog, I highly recommend that you do. This inbound marketing agency consistently conducts research into social media usage which I often quote in my posts. They are very generous in allowing you to download their reports.
This week Dan Zarrella, who is their Social Media Scientist, published a study with an infographic that shows how adding simple calls-to-action, such as Please ReTweet, Comment and Link, can increase how many you get. For example, asking someone to Please ReTweet instead of just Please RT increases your retweets by 10 percent. Words do matter.
Zarrella is able to plumb these juicy tidbits from HubSpot’s huge database of information. The following graphs are copied from his report.
Zarrella studied the words Comment, Link and Share from a database of 50,000 blogs. Blogs that used those words tended to get more Comments, Links and Shares. This is important to bloggers who crave getting comments from their readers.
Based on the 10,000 most Liked Facebook pages, Zarrella found that posts that called for a specific call to action got more Likes, Comments and Shares.
From a database of millions of tweets, Zarrella found that simply asking “Please” dramatically increases retweets as opposed to not asking for them at all.
I don’t think I’m alone when I state that I find it difficult sometimes to ask for comments. Somehow it feels like begging. But that’s silly. I honestly do want to receive feedback on my posts. What’s so bad about asking if you say the magic word “Please.”
So, if you would be so kind, please Comment, and, if it’s not too much trouble, Share and ReTweet this post. Thank you.