Please ReTweet, Link and Comment on This Post — So Says HubSpot

HubSpot logoIf you don’t subscribe to HubSpot’s newsletter and blog, I highly recommend that you do. This inbound marketing agency consistently conducts research into social media usage which I often quote in my posts. They are very generous in allowing you to download their reports.

This week Dan Zarrella, who is their Social Media Scientist, published a study with an infographic that shows how adding simple calls-to-action, such as Please ReTweet, Comment and Link, can increase how many you get. For example, asking someone to Please ReTweet instead of just Please RT increases your retweets by 10 percent. Words do matter.

Zarrella is able to plumb these juicy tidbits from HubSpot’s huge database of information. The following graphs are copied from his report.

Blog Calls-to-Action

Zarrella studied the words Comment, Link and Share from a database of 50,000 blogs. Blogs that used those words tended to get more Comments, Links and Shares. This is important to bloggers who crave getting comments from their readers.

Blog comment_link_share 2

Facebook Calls-to-Action

Based on the 10,000 most Liked Facebook pages, Zarrella found that posts that called for a specific call to action got more Likes, Comments and Shares.


Twitter Calls-to-Action

From a database of millions of tweets, Zarrella found that simply asking “Please” dramatically increases retweets as opposed to not asking for them at all.


I don’t think I’m alone when I state that I find it difficult sometimes to ask for comments. Somehow it feels like begging. But that’s silly. I honestly do want to receive feedback on my posts. What’s so bad about asking if you say the magic word “Please.”

So, if you would be so kind, please Comment, and, if it’s not too much trouble, Share and ReTweet this post. Thank you.

Leave a Reply


  1. The only time I have ever asked people to do something is when I asked a few people I know to follow my LinkedIn page for my new company in Sweden.

    Actually, I shouldn’t forget that sometimes I ask friends to follow the fan page for my international blog on Facebook.

    Definitely don’t want people I don’t know who they are to link with any of my sites.

    Was looking at who has linked with my blog on Alexa today. Turned out Jane Fonda has. Thought that was cool since I used to think she was fantastic in the 80s. She actually followed me on Twitter quite a long time ago – naturally I followed her back.

    • Catarina — I’m duly impressed that Jane Fond has linked to your blog and is following you on Twitter. Jane Fonda no doubt was quite controversial with her views during the Vietnam War but I admire her for taking a stand and for her acting ability.

  2. Wow – spelling out the word Retweet matters huh? Will change that now.

    Well, if you don’t ask, how will people know what you expect them to do? For me it’s not a matter of reluctance but instead, I often just plain FORGET. Thanks for the reminder Jeannette.

    I see Hubspot’s stuff all around so it’s one less email I have to deal with. Thanks Jeannette for this summary.

    • You’re welcome, Pat. I’m glad the post was helpful. Start asking people to ReTweet and not RT. I love HubSpot’s reports. I learn so much from them.

  3. You lean something everyday… huh. I really need to rethink my strategy because of this. Thanks for the heads up and tips.

    • Susan — that’s why I wrote this post. I really thought there was some helpful information for people who are immersed in social media. The competition increases every day so we need every little bit of help.

  4. I read bits and pieces to this effect here and there, and guess it’s time to start changing my tactics up a bit. I’m not surprised that asking someone to ReTweet vs. RT makes a huge difference, though I would be hard-pressed to say why exactly. It probably has a lot to do with the perception of being personal.

    • Jeri — I honestly don’t have a clue myself. But I’m going to start trying it. It can’t hurt (I don’t think).

  5. I never think to spell it out for folks, but why would we assume that people will feel inclined to act once they read? Amongst my personal friends there was some surprise when I said I’d like it if they put in a comment or liked my post. They tell me, but never post it. It feels odd to ask, but makes sense.

    • Debra — well, that’s unfortunate that your friends don’t respond to your request. But it’s certainly OK to ask!

  6. Good examples of keeping it simple Jeannette. The clearer you make it for people to taken action the better. I have no problem asking for comments, but forget to do so but I am not a fan of please Re Tweet. That said if it works some who is to judge.

    • Susan — I know. It does sound strange to request a “ReTweet,” but this is the second report by Dan Zarrella with the same finding. So I guess it works.

  7. Elizabeth — yes, a single word can change the meaning of something. I once facilitated a problem solving session where we were trying to figure out why a company’s sales force wasn’t selling more products even though they were working hard. The company initially thought the reason was they needed more sales people. We discovered that what they really needed was more WELL-TRAINED sales people. Totally changed the discussion.

  8. Cheryl, I find it so interesting that several people who have commented feel uncomfortable asking people to share their content. I’ve tended to be a little shy about that but not anymore!

  9. Jeannette, I have read that before about asking for re-tweets but haven’t implemted it, I felt like I was begging. But after reading this I think you have inspired me to try it out! I’ve asked in the past for people to join the debate around a post. It is amazing how words used the right way can produce results.
    Hubspot is great, I’ve been reading them regularly since I started doing websites online. Thanks for sharing and have a wonderful weekend.

    • Lisa — thanks for visiting. Yes, it can be uncomfortable asking for retweets and comments. But if you feel your content is of value then you should be proud to ask — and you can always reciprocate.