SlideShare repurposing content

Repurposing Your Content on SlideShare

I’m an evangelist for repurposing your content on SlideShare. I myself have gotten out the habit because you’re lulled into believing the only social network that really counts is Facebook.

But SlideShare, owned by LinkedIn, will attract many new visitors to your blog and website. My 10 uploads have generated over 25,000 views.

My “best selling” presentation Employing Employees as Brand Advocates has gotten 10,794 views and been downloaded 150 times and embedded in other blogs and websites. Those are big numbers driving more potential visitors to my blog. But I’m just a novice compared to Leslie Samuel, the author of becomeablogger.com. In just three months his How to Become a Thought Leader in Your Niche has generated over 230,000 views!

So I decided it was time to repurpose some of my content. List posts are the easiest to do so I took the content from my post of a few weeks ago about how to conduct a successful webinar, and turned into a slide show Preparation and Practice are Key to a Successful Webinar.

Here is the slide show, which received 30 views in its first half hour on Slide-Share.

Saving Money

I decided that I would only use Creative Common images and not incur the cost of buying the licenses for 10 images. Creative Commons is a helpful website that enables you to search for free images, music and video on sites like Google Images and YouTube.

I usually buy my images from Fotolia and hadn’t known about this other valuable resource. One caveat is that you have to wade through a lot of dreck – you get what you pay for.

Improve Your Search Results

SlideShare claims it is the world’s largest community for sharing presentations. With 70 million visitors and over 18 million uploads in 40 content categories, it is one of the top 100 most-visited websites in the world.

SlideShare will improve your search results as Google and other search engines scan SlideShare for content like any other social network.

You can post your SlideShare presentations to your social networks like Twitter and Facebook and also upload your them to your LinkedIn account. These networks will in turn send you more visitors.

Like other networks, you can leave comments, “Like” a presentation and follow other members. If you’re a member and I follow you, I will receive an email when you upload a new presentation.

I invite you to follow me on SlideShare and let me know if you have an account so that I can reciprocate.

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Comments

    • Susan — this is true: I was thinking of you when I wrote this post. I thought SlideShare would be a great place for your recipes, because you offer step-by-step instructions and you’ve already got the photos from your blog. I bet you’d get a lot of views.

  1. Jeannette- this is the first I am hearing of SlideShare. I clearly need to get with the programme! It is great that business owners can post slide share presentations to their other networks. Something else for me to consider…….

    • Phoenicia — it’s very much worth considering. I just looked and in less than a day I’ve already had 92 views and 3 downloads of my presentation.

    • Catarina — I think it would be easy for you to take your Leadership posts and them into a PP presentation.

  2. Hi Jeannette, I don’t have SlideShare so the idea is rather intimidating. Actually, since it’s a LinkedIn program I don’t believe I would even qualify since my blog isn’t geared to the professional. I do, however, enjoy when other bloggers like yourself share the latest you’ve learned. This helps all of us sort through the immense amount of information, new features and new programs that are continuously being offered.

    • Lenie — actually many of your posts would fit right in to a SlideShare presentation. Among their categories are Healthcare, Lifestyle, Environment and Food. A presentation called “Green Tea Benefits” has received 80,000 views in one year! If I’m not mistaken you wrote about green tea.

    • Patricia — I think your discussions about introverts would get a lot of views. You could use your posts as material and also parts of your book. Go for it!

  3. Honestly, Jeannette, I had forgotten all about SlideShare after leaving the corporate world. It sounds like I should take a new look at it, keeping in mind which blogs would do best on the business network of LinkedIn. Bravo on the impressive stats!

    • RoseMary — I’m glad I reminded you! Not all their presentations are about business. There are lifestyle, healthcare, food and other non-business categories.

  4. Thank you for the reminder, and really enjoyed your presentation! I have a few presentations on SlideShare but haven’t thought about it in awhile. I recall the last time I checked Google Analytics I was surprised at the amount of traffic coming from that platform, so it’s definitely time to add that back into the task list.

    By the way, another photo resource you might want to consider is Pixabay. Completely free and a huge selection. Most of my article and quotation images this year so far have come from there so I highly recommend it. Of course, you still have to slog through lots of photos, but I’ve found the quality, in general, to be quite good.

    • Marquita — glad that you liked my presentation and that it reminded you about the value of SlideShare. Thanks for the suggestion of Pixabay. I don’t know it and will definitely check it out!

  5. I have never heard of this before, but, I will try this out. I want to know more.
    Anytime you can increase views, or share knowledge to readers who might miss you on another site, is worth the time to use.
    Thanks for sharing this with us.

    • William — I’m glad to introduce you to SlideShare as it is one of the most searched websites and will attract more readers to your blog.

  6. I’ve considered putting a few things up on SlideShare, but have yet to do so. Like many, I’m always looking for ways to increase the reach of what I create.

    • Jeri — I think summary slides of your books and articles with beautiful graphics would work very well on SlideShare. Of course, you’ve got other priorities now. Here’s to your health.

  7. Top post, Jeannette.

    I have read a lot about how converting your blog post into a pdf and uploading it to popular sites like SlideShare can drive targeted traffic to your blog, but never really tried it.

    I am going to try that soon.

    Thank you for this post 🙂

    Umair

    • Umair — SlideShare is a great resource and I think you’ll be pleased with the number of hits your PowerPoint presentations get.