At a Halloween breakfast of the Public Relations Professionals of Long Island, (PRPLI) I led a lively discussion about how an organization can reward its brand ambassadors.
As my loyal readers know, I’m a champion of companies’ inviting their employees to serve as advocates for the brand on their personal social network accounts.
Empowering Your Employees
During my presentation I discussed the six steps to empowering your employees, which includes “provide incentives and rewards.” But what are those rewards, asked on audience member? Among the possibilities offered up were:
- Cash. But if you’re a nonprofit that’s not always possible.
- Party. Invite your ambassadors to their own private party with an invited guest.
- Gift. Many organizations use a corporate gift catalog with gifts priced at varying levels. You get to pick when you’ve reached a certain goal.
- Parking spot. Last employee to arrive usually gets the parking spot furthest from the entrance. How about a top reward of a choice parking spot?
- Time off. This incentive really resonated with the audience. Who isn’t pressed for time to get your personal errands done when you work so many hours? Got my vote.
Below is the presentation, which includes how companies like Coca-Cola, Zappos, IBM, The Gap and Long Island companies Henry Schein and Bed Gear are engaging their employees as brand ambassadors.
Does your company reward your brand ambassadors and how? Please add to the list with other potential awards in the comment box below.