Selling Social Media to Management

My daily “Social Media Examiner” was delivered to my email box, as usual, this morning.  The lead article is “9 Ways to Sell Social Media to the Boss,” by Ekaterina Walter, a social media strategist at Intel.  These valuable tips are working for Intel, one of the corporate leaders in social media. I encourage you to read the article in full but here is a summary of her main points:

  1. Display current conversations
  2. Don’t leave out competitor’s information
  3. Show your industry peers’ successes and failures
  4. Use data
  5. Start small
  6. Do risk analysis and contingency planning
  7. Seek outside help
  8. Create guidelines and enable your employees
  9. Stay on course

How is your company doing?

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  1. Hi Jeannette.

    I have to be honest and say I’m one of those who is still not convinced about the value of social media for business.

    I’ve found that one of the hardest to find facts regarding it, is also one of the most important. Tangible results, ROI. Having these in hand would probably do the most to convince an employer of its value, but getting them is difficult. While the definition of Social Media is pretty broad, not all of it is the same. Linkedin is not like Facebook. Twitter is not like a Blog. This makes it very difficult to gauge the effectiveness of social media and makes it important to include the intended platform in any attempt to promote its benefits.

  2. Honestly, social media is very useful in our job and the useful social media sites are Facebook and Twitter. These are the latest popular sites that will help us to promote our website.