So what’s the difference and why do I think you should consider converting your website to a blog? If you are active in social media – and who isn’t if you’re in business – then a blog is the way to go.
Let’s get to the definitions and then discuss why you should consider a blog instead of a website (and I know some people will think I quibble):
A blog is a content management system that allows for quick updating, or produces, in Google-speak, dynamic content.
A website is a collection of static pages with information about the company that is updated occasionally.
A Blog is YourHub
A blog with content that is refreshed at least weekly is rewarded by Google in SERPs (search engine results pages). A blog requires a minimal knowledge of HTML so a small business owner can manage her own updates.
Blogs are popular because visitors know they will see new content on a regular basis, encouraging them to return. Of importance, blogs allow visitors to interact with the company by leaving comments on articles and subscribing by email or RSS feed to receive new information when it is posted. Companies can connect directly with subscribers by email with breaking news or to sell them services.
A blog is your social media hub to the social media-sphere. It is the gateway for your social media activities. Remember, I talked about functionality? You can use plugins for specific activities. An analogy is a stripped down car – you add a radio, air conditioning, a GPS and other equipment to make your car work better for you.
In a blog, one nifty plugin will automatically deliver your new posts to many social media sites – including Twitter, Facebook and LinkedIn. Your visitors can also give your new post a thumbs up on StumbleUpon, Reddit and Digg. True, a website may also have a blog that is part of the website. But the blog is usually hidden behind a navigation tab. The new content is not readily apparent on the home page.
Like a pied piper, these sites lead visitors back to your hub. Your goal is to eventually turn some of them into customers. It’s a recurring cycle and the search engines will love you for it.
Why Not Do it Yourself?
A website usually requires a webmaster with knowledge of code to change the content and add functions. A huge company has the resources to make frequent changes to its website. But, if you’re with a small organization, it’s likely you need to tap outside help.
Of course, there are a lot of blogs out there that aren’t updated regularly. Keeping content fresh is a major commitment of time. A couple of friends have recently converted to blogs (the most popular version is WordPress), and love the ability to “go under the hood” to make changes themselves. They realized they don’t need a separate website because you can have all your static and dynamic content in one place.
Here’s a little test. Which is the blog and which is the website? Answers below.
Amendment: As several people commenting have pointed out, a blog can serve as a website. In fact, Write Speak Sell, while blog technology, is also my website, with information and about me and my company and where I also blog.