Are you using SlideShare? This service owned by LinkedIn enables you upload your PowerPoint presentations to your account. There they can be viewed by readers and embedded in their own blogs and websites.
According to SlideShare, it is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million page views, it is among the 200 most visited websites in the world.
I’m personally astounded that my six presentations on SlideShare have gotten 8,000+ views and 147 downloads.
Improve Your Search Results
SlideShare will improve your search results as Google and other search engines scan SlideShare for content like any other social network. You can link your SlideShare account to your social networks and also upload your presentations to your LinkedIn account.
Like other networks, you can leave comments, “Like” a presentation and follow other members. If you’re a member and I follow you, I will receive an email when you upload a new presentation.
I have the basic, free SlideShare service. But you can also purchase SlideShare Pro with the added features of an analytics dashboard that will show you referral sources, key words and the names of people who have viewed your content. Great for lead generation.
Repurpose Your Content
If you’re a blogger, you can repurpose your content into PowerPoint presentations and upload them to SlideShare. I keep promising myself to do that. In fact, writing this nudged me to go through my old posts and turn one into a SlideShare presentation to use as an example in this post. I uploaded it a couple of minutes ago and it’s already gotten 18 views! (Update: now up to 62 views). I’ve also posted it to my social media networks, and it’s the first update you’ll see when you visit my LinkedIn account.
Here’s the presentation. It’s a list post. One item on the list for each slide. What could be easier?
I hope you enjoy the presentation. Then scoot over to SlideShare and open an account if you don’t already have one.