SlideShare Will Generate Traffic and Build Your Authority

SlideShare logoAre you using SlideShare? This service owned by LinkedIn enables you upload your PowerPoint presentations to your account. There they can be viewed by readers and embedded in their own blogs and websites.

According to SlideShare, it is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million page views, it is among the 200 most visited websites in the world.

I’m personally astounded that my six presentations on SlideShare have gotten 8,000+ views and 147 downloads.

Improve Your Search Results

SlideShare will improve your search results as Google and other search engines scan SlideShare for content like any other social network. You can link your SlideShare account to your social networks and also upload your presentations to your LinkedIn account.

Like other networks, you can leave comments, “Like” a presentation and follow other members. If you’re a member and I follow you, I will receive an email when you upload a new presentation.

I have the basic, free SlideShare service. But you can also purchase SlideShare Pro with the added features of an analytics dashboard that will show you referral sources, key words and the names of people who have viewed your content. Great for lead generation.

Repurpose Your Content

If you’re a blogger, you can repurpose your content into PowerPoint presentations and upload them to SlideShare. I keep promising myself to do that. In fact, writing this nudged me to go through my old posts and turn one into a SlideShare presentation to use as an example in this post. I uploaded it a couple of minutes ago and it’s already gotten 18 views! (Update: now up to 62 views). I’ve also posted it to my social media networks, and it’s the first update you’ll see when you visit my LinkedIn account.

Here’s the presentation. It’s a list post. One item on the list for each slide. What could be easier?

I hope you enjoy the presentation. Then scoot over to SlideShare and open an account if you don’t already have one.

Leave a Reply

Comments

  1. Jeannette, great idea and great slideshow! Did you put this together for this post, as opposed to an in-person presentation?
    Share account ever since people wanted to see my presentations after I presented or if they missed it. I’m realizing, as you say, that it has potential in general for traffic and business.

    • Thanks, Leora. I did not present the slide show in my post either as a webinar or in person. I wanted to demonstrate that bloggers have a ton of content that can easily be turned into slide shows and uploaded to SlideShare. I took a list post and turned it into the slide show. I could have added an intro and a better ending but it was late at night so I just did a basics. I may go back and add a little more content. But in the 24 hours it’s been on SlideShare, it’s already gotten 82 views!

  2. This is cool. I need to check in to that. Unfortunately all my presentations are in Keynote. The conversation can be a bit trickily. What about You Tube videos?

    • Susan — you can upload videos with SlideShare’s Pro accounts. I have the basic, free account and I don’t have any videos to upload anyway. I’ve just decided that I don’t think anyone wants to see my talking head!

      • I’ll check it out. Thanks for the info. :). BTW: I will be in NYC sometime between 8/1 and 8/7. I would love to meet up when I’m in the city. 🙂

        • Susan. Would love to get together in NYC. Definitely let’s make a date. Send me an email with your availability.

  3. This is one tactic I have been thinking about doing Jeannette and your presentation was a great example. Are there any case studies or examples that show an increase in website traffic, subscriptions or sales?

    • Susan — There may be studies but I’m not aware of them. I’m sure a Google search would turn something up. It’s like advertising — you’re not sure if your ad cinched the sale or if it was a combination of advertising, PR and sales promotion. I just take in on faith that every channel I use contributes to building my brand and I do think that leads to sales over time. I know people will disagree with me, but I did plenty of attitude and awareness studies when I headed up communications departments at major companies and you could never definitively prove the link to sales.

  4. I know what you are saying Jeannette and I faced that problem marketing consumer products. However in one company I had a very smart product manager working for me and he was able to produce a one page graph that showed a brand’s performance and the impact of the various tactics and combinations, including salesforce activities.. It was the first time you could actually see what what leading to sales and your reply has made me think of developing one up for my business.

    • Susan — Smart product manager. I always worked for service organizations where I think it’s harder to track sales. Also, consultants don’t like to attribute their sales to advertising. Just by accident I learned that one of our offices snagged its biggest account of the year as a direct result of an ad I had developed with my agency. Of course, he never let us know — wanted to keep the credit himself. I’m so glad I don’t work for a company anymore!! Good luck with developing your tracking system.

  5. Great idea and slideshare Jeannette!

    Prefer using Prezi to PowerPoint. Hence checked out if you can upload Prezis to SlideShare. Unfortunately you can’t. On the other hand there are many SlideShares about Prezi:-)

    • Catarina — I have to admit I wasn’t aware of Prezi and just went to look at their website. If you can’t upload their presentations to SlideShare I guess I’ll have to stick to PowerPoint.

  6. Yes ma’am. I am there and upload occasionally. I’m certain if I would be more consistent (isn’t that key?) it would make more of a difference. Thanks for this great reminder.

    • Pat — with all the emphasis on Facebook and the other social networks I think SlideShare gets lost in the mix. But it’s a very important channel for our content.

  7. I have not heard of this. I am definitely going to check it out. I only recently learned some more advanced stuff about LinkedIn. Some things I am just a bit behind the times on. Big sigh… 🙂

    • Cheryl — based on your past posts which give instructions and steps to do things, I think you easily convert some of those into SlideShare presentations.

  8. Jeannette,

    Thank you for sharing this tip. Your ability to find ways to enhance our on-line experience is nothing short of amazing. This is definitely worth exploring.

    • Dolores — thanks for your kind words. I’m glad that I’ve been able to introduce you to SlideShare. It is worth exploring.

  9. I can definitely see this as coming in handy if I was posting classroom materials. I do have a PowerPoint on blogging rhetoric that I made for a group presentation that I need to find a home for, so maybe that will eventually become my first slide share project.

    • Jeri — It’s do easy to upload a presentation to SlideShare and then you can also upload it to your LinkedIn account.