About

Several years ago I had a life changing experience. I took a blogging course. I didn’t know at the time that it would lead to my passion for social media.

Now I’m helping companies to leverage social media to burnish their brands, increase their revenue, and engage their employees as brand advocates. I can help you to incorporate social media into your marketing plan to strategically reach customers, employees and other target audiences.

Professionals are connecting on LinkedIn, and companies are tapping into its job board to find great candidates. A speciality of mine is helping LinkedIn members write their LinkedIn Professional Headlines and Summaries to reflect their personal brands.

Want to write a blog and/or have a more powerful presence on LinkedIn, Twitter, or Facebook? Then maybe we should talk.

Of course, I also write annual reports, newsletters, websites, training materials, and other business documents. But, most often, these are being published online and going viral on the web.

AT HEART, I’M A COMMUNICATOR

I love these new communication channels. It’s amazing to me how much has changed.

Companies are mounting major marketing campaigns on social media.

Twitter is a swift current of breaking news where you can make connections and join in discussions.

As a blogger, I believe that a blog provides the opportunity for both large and small organizations to tell their stories – unfiltered by the media outlets that write about their companies, their products and services. Your blogs become an archive of your intellectual capital.

I began my career as a business reporter. This experience has enabled me to grasp complex topics quickly and simplify them in the conversational writing style of the Internet.

WHAT I DO

Visit my Work With Me page for more ideas about how we can work together. But you’re on my About page and you came here to learn more about me.

I’ve held high-level positions working for prestigious companies. My deep experience involves managing PR, advertising, sales promotion, research and training programs for major organizations like Marsh & McLennan, where I was SVP-Corporate Communications, and the Commonwealth of Puerto Rico. My agency experience includes BBDO and Cohn & Wolfe, where I managed the PwC account, and Citigate, where I managed the Deloitte Consulting, account.

I’ve also served other major clients including  A.T. Kearney, KPMG, Morgan Lewis. the American Heart Association, the U.S. Mint and other name brands.

WHAT CLIENTS SAY ABOUT ME

“I would be thrilled and privileged to serve as a reference in whatever way I can, Jeannette. I have the utmost respect for your abilities and have always been appreciative of the consummate professionalism you’ve brought to your work for our firm; it is a better organization due to your efforts for our professionals. And you can use that quote too!”

John L’Abate
Former U.S. Communications Manager, Tax
Deloitte 

“We knew our internal communications could be improved – I was immensely impressed with your assessment of our current processes within the Affiliate and with the National Center. We’ve adopted many of your recommendations regarding employee communications and better use of our Intranet. I think your previous service as a Board member of AHA in New York helped to produce a very nuanced report of what you think we needed to do.”

Michael L. Weamer, CAE, Executive Vice President
American Heart Association

Jeannette Paladino is providing outstanding support for our social media program. Our clients have noticed, as one of them wrote to me, ‘I would kill to be able to write like that woman.’ ”

Joyce Newman, President
The Newman Group

There are more testimonials on my Client Raves page.

MY BLOG

My blog offers my points of view on current topics in the news, and how companies are using social media to enhance their brands and build relationships with customers and employees. I try to provoke reader comments.

That’s the purpose of social media –- to engage your clients and prospects. I have written and published hundreds of blog posts on Write Speak Sell and written guest blogs for BloombergBusinessweek, Denise Wakeman’s “Build a Better Blog,” American Express OPEN Forum, and Danny Iny’s “Firepole Marketing,” among others.

INDUSTRY NICHES

My experience is primarily in services: professional services firms, financial institutions and nonprofits.

HONORS AND AWARDS

I believe in giving back so I’ve been active in professional associations and honored to receive two prestigious awards:

  • Fellow of the Public Relations Society of America (PRSA) and former president of the New York Chapter.
  • Board of Directors. Financial Women’s Association of New York.
  • Board of Directors, American Heart Association, New York City Affiliate.
  • Matrix Award as PR woman of the year from New York Women in Communications.
  • PRSA-New York’s John W. Hill Award for outstanding leadership in the practice of public relations and service to PRSA and the public.

LET’S CONNECT

If you’d like to have a conversation, feel free to get in touch through my Contact page or phone: 941-702-5222.

If you’d like to receive my blog, just go over to my subscription box at the right and sign up to receive it by email or RSS feed.

Thanks for visiting. I look forward to connecting with you.

Sincerely,
Jeannette