Stand Out With a Video in Your LinkedIn Profile

LinkedIn videosIs your LinkedIn profile up-to-date? Would you be embarrassed if a potential employer or client visited your profile and found a blank space where your photo should be and a skeleton of a profile? That’s not how you want to present yourself to the business community.

LinkedIn has firmly established itself as the network for business professionals. Companies are searching for candidates to fill important positions. Potential clients are reviewing company and personal profiles when they’re researching consulting firms.

Create a Video

In the past year, LinkedIn added a feature that enables you to upload videos, presentations (LinkedIn owns SlideShare) and documents to enrich your profile. Not many members have taken advantage of this opportunity to showcase themselves in a video. Visual content can be added from your computer’s hard drive or the web.

Here is a screen shot of two videos in my LinkedIn Profile. When you click on a video in a profile it will open up to a full screen

You can upload videos you already have or create one specifically for LinkedIn.  We provide media and presentation training so it made sense to showcase our skills in “About the Newman Group.” Our presentation and media programs are discussed in the other two videos in my profile.

Visitors are not likely to spend an hour watching a video of your keynote presentation at an industry conference. So keep the videos short. Give them a taste of who you are and what you do so they are encouraged to contact you to learn more. It’s best to keep your video under five minutes.

What Can You Say?

You can add as many videos as you want. Depending on your business, consider these kinds of videos.

  • Business summary. Bring your profile to life by communicating the key messages about your business that are in your written summary. Now visitors can see and hear the person in the profile.
  • Product demonstration. Make demo videos showing visitors the benefits of your products and exactly how they work.
  • Testimonials.  Ask a couple of your most satisfied clients to record a testimonial for you. It will give them more exposure, too.
  • Lead generation. Invite other members to connect with you. Capture leads by asking visitors to download a slide presentation, a white paper, ebook or webinar.
  • Showcase your portfolio. If you’re a visual artist or interior designer, take your visitors on a tour of your portfolio or the homes you’ve decorated.
  • Educate. Establish yourself as an authority by educating your visitors about trends in your industry and as a subject-matter expert in your niche.

This business network isn’t the place to include your home videos. LinkedIn is a professional network, so you want your videos to be highly polished. Consider getting presentation training if you’re making an original video with you as the principal speaker.

As with any presentation, wear appropriate business attire. Practice your presentation. Do you want to come across as someone who could be helpful to them in business? Or, is your primary purpose to educate? That will help you to decide on your key messages and tone for your presentation.

How to Upload Your Video

LinkedIn makes it easy to upload your videos. Follow these easy steps:

  • Click on the Edit box next to “Complete Your Profile”
  • In Background move your cursor to the right and click on the little square box with the + sign. You may have to fiddle with it a little but then you’ll see a popup message, “Click to add a video, image, document, or presentation…”
  • Follow the directions to upload a file or link.
  • The videos will appear under your Background.
  • Go back to the top of your profile and click on Done Editing.

If you’ve added a video to your LinkedIn profile, drop us a note in the comment box below so that our readers can go take a look. Who knows? They might like what they see and ask you to become part of their professional network.

Joyce Newman LinkedIn videosJoyce Newman, founder of The Newman Group, is a recognized leader in guiding business professionals, celebrities and authors to improve their communications skills in presentations and media interviews. This post first appeared on her blog Presenting Yourself and More…

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Comments

  1. Excellent advice, Joyce – great guest author, Jeannette 🙂

    I admit iIhave been neglecting my LI profile for far too long. I did add video to a couple of sections on my profile but those were not so much to present myself – more to showcase what the businesses, which i am associated with, do.

    In that relation – is there a way to actually track if/what impact adding a video had on my profile visibility, related company pages following, etc.?

    • Happy to be a guest author for Jeannette. Diana, thanks for the compliment. I don’t know if your videos will increase your LinkedIn search results but they certainly will add impact to your profile.

  2. Am in two minds about videos on your Linkedin profile.

    A video is a good idea provided that it’s shot and produced by professionals. An amateur video will work against you. Sadly the majority of members of Linkedin would upload videos that would belong to the latter category.

  3. I’ve been wanting to make a video that I could post in my blog sidebar as well as on LinkedIn. Just need to find the time to do so 🙂 These are all great ideas, and I might add getting feedback on the video from some trusted people before putting it out there.

    • Jeri, agree that you you should always share your video with trusted advisors before putting it out in the world. Shooting a great video takes time and planning but is definitely worth it in the long run!

  4. Dan – I just looked at your LinkedIn profile and I agree, it needs an update! Your Professional Headline could be more descriptive and you need a Summary. Video can come later!

  5. Hi Joyce; I have known about the add video feature on youtube for a while and as you say I haven’t taken advantage of it. I have been recording videos for my site and doing Google hangouts on air, so I really should be using this feature. Thanks for the suggestions on what to include and how to do them. I will be sure to come back once I have uploaded my first video. thanks again and take care, Max

    • Hi Max- glad you found this post useful. When you tape yourself, watch the first take and then make the necessary adjustments. It helps if you know how to edit.
      Wishing you success with your effort.
      Joyce

  6. This is a fantastic idea on many levels. I would have never thought about doing a video for Linkedin. It not only gives information to your Linkedin groups but I can see where this will help with SEO. Google is starting to index videos. I sell promotional products so I can see doing a video showing some products and why it is important for businesses to advertise and why choose my company. Thank you for sharing this information. I plan to pass it along to my graphic artist.

    • Arleen — so glad the information is useful. Videos demonstrating your products and how individuals and companies on LinkedIn can promote their brands would really work for you.

  7. Thanks for the great advice and ideas. I haven’t seen too many videos on LinkedIn yet. Definitely agree with Jeri. I would want to get feedback from some trusted friends and colleagues on my videos prior to posting to LinkedIn.

  8. Hi Joyce,

    That’s good information about how to stand out because video is definitely a great way to do just that.

    I’m not very active on LinkedIn myself. It’s not a platform where the majority of my prospects hang out so I really don’t pay that much attention to it myself although I do have my profile, I do keep it updated and I do respond to anyone who contacts me there.

    Thank you for sharing this because I have some friends that are doing really well on LinkedIn and I’m sure they’d like to know about this. I’ll point them in the right direction.

    Thanks for having Joyce share this Jeannette and hope you two ladies are enjoying your week.

    ~Adrienne

    • Adrienne — glad you like the idea and are passing it on to your colleagues. LinkedIn is a terrific social media network for those businesses whose clients are active there.

  9. Great Idea Joyce

    I have been tweaking my LinkedIn profile lately and this would be a fantastic addition to mine.
    I of course have to seriously consider what I am going to put there, but the idea has been planted

    thanks
    ashley

    • Ashley — You’re welcome, Ashley. You could start with a simple introduction of who you are and what you do. A personalized video will make you more approachable and put a real person behind the profile.

  10. This is a great idea! In an increasingly crowded social web, a video for Linked in is a great idea as a way to stand out and to feature products and services. I agree with Catarina’s take on this that it should be done professionally.

    Thanks kindly,
    Bill

    • Bill — I would follow my own advice but i don’t want to post a video that doesn’t look professional.Someday!