In yet another study on the effectiveness of social media marketing, Social Media Examiner just released its 2013 Social Media Marketing Industry Report.
For its 5th annual survey, the online newsletter polled over 3,000 marketers to understand how they are using social media to grow and promote their businesses. What stood out for me is that vast majority — close to 90% — of those surveyed felt the most important benefit of social media marketing is increased exposure.
At the bottom of the list, as you’ll see in the graphic below, is improved sales, coming in at only 43%. Read More→