Archive for 2014 UMass Fortune 500 study

If the Fortune 500 Don’t Have a Social Media Strategy, Should You?

UMass Fortune 500 Social Media Usage

In its 7th annual survey of the Fortune 500’s social media usage, UMass-Dartmouth found that newer tools like Instagram and Pinterest are exploding in use.

Companies are grabbing tools that are hot and popular. But do they have an actual social media strategy in place?

Evaluating the Tools

“You wonder if there is an actual understanding how these new tools can help them,” said Nora Ganim Barnes, Director of the Center for Marketing Research at the University of Massachusetts Dartmouth, in a phone conversation. Read More→