Do you tell stories to your customers or give them a one-two sales punch right from the start? Are you a carnival barker or a Martin Luther King whose “I Have a Dream” story on the mount of the Lincoln Memorial sold millions on the morality of civil rights?
Amanda Palmer used the power of storytelling on Kickstarter to raise $1.2 million to produce her music album. As HubSpot recounted in a post on storytelling, the singer-songwriter dressed herself a kimono and, flipping handmade signs, explained she was a musician, who had parted ways with her record label because they told her the cost of her next album would be a whopping $500,000.
But she and her partners couldn’t finish producing the record on their own. She needed people’s help to get it off the ground. Read More→