Archive for B2B marketing

Does Content Marketing Get Results for B2B Companies?

content management

How novel: an in-person meeting

Content marketing is still a hot topic this year as more marketers step up their content marketing campaigns as opposed to paid advertising. According to the the Content Marketing Institute (CMI), “Content Marketing is owning, as opposed to renting media.

“It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”

Earned media is the results you get from press coverage and social media mentions. The CMI/Marketing Profs B2B Marketing 2014 Benchmarks, Budgets, and Trends-North America  found that 93% of B2B companies are using content marketing tactics, up from 91% last year.

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LinkedIn Most Used and Most Effective B2B Content Marketing Strategy

LinkedIn has a new Contact Information page in its new ProfileIn its 2014 study of Social Media Usage by B2B marketers, the Content Marketing Institute and Marketing Profs found that LinkedIn is the most used social media network for B2B marketers at 91% compared to Twitter at 85%.

The most telling finding is that 62% of B2B marketers believe their LinkedIn marketing is effective. That drops to 50% for Twitter. Read More→