Archive for Blogging

Don’t Steal Quotes from Social Networks, Says 2014 AP Stylebook

2014 AP StylebookBloggers are both writers and publishers. We write our stories and then publish them for our subscribers and social networks just like any other news organization. We are the new wave of journalists.

If follows, then, that bloggers will benefit from the AP Stylebook that covers in great detail in over 500 pages what makes for good journalism. The 2014 edition just arrived on my desk. Note that AP has changed its guidelines to allow use of over as well as more than to indicate greater numerical value. Read More→

Hijack the news for blog post ideas

Hijack the News to Boost Your Blog Traffic

Do you rush to your Google Analytics at the stroke of midnight to check your traffic for that day? You aren’t alone.

But often your visit turns into disappointment when you learn that your blog didn’t move the needle. You wonder what you can do to increase traffic to your site. Read More→

Does Content Marketing Get Results for B2B Companies?

content management

How novel: an in-person meeting

Content marketing is still a hot topic this year as more marketers step up their content marketing campaigns as opposed to paid advertising. According to the the Content Marketing Institute (CMI), “Content Marketing is owning, as opposed to renting media.

“It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”

Earned media is the results you get from press coverage and social media mentions. The CMI/Marketing Profs B2B Marketing 2014 Benchmarks, Budgets, and Trends-North America  found that 93% of B2B companies are using content marketing tactics, up from 91% last year.

Read More→

Twitter Still #1 Social Network for Fortune 500 Companies, Study Says

UMass 2013 social media study social media usage Fortune 500Companies in the Fortune 500 accelerated their use of social media tools in 2013, according to the annual study by the Center for Marketing Research at the University of Massachusetts Dartmouth.

Twitter retained its #1 ranking among the Fortune 500 with 77% of companies having an account.

New Tools in the Mix

The Center has expanded the study over the last six years to include the fastest growing social media platforms and tools. This year’s study includes Instagram, Google+, Foursquare and Pinterest, although engagement on these platforms is well below the most popular networks. Read More→