Archive for Blogs

Fortune 500 use of blogs 2017

8 Reasons Why Nobody Reads Your Blog

OK, that may be a bit of an exaggeration, but why aren’t more people reading your blog? In a recent Pulse story on LinkedIn, legal consultant James Bliwas gives five reasons why law firm blogs aren’t read. But they could apply to any blog. I’ve added three reasons of my own and then listed his.

As I’ve reviewed my own posts I can certainly point a finger at myself, too. See if any of these reasons apply to you. I know I could do better. Read More→

Fortune 500 Corporate Social Media Usage 2015

Instagram Gains, Blogs Lose Among Fortune 500

The Fortune 500 are moving towards the use of more visually rich platforms such as Instagram, according to the 8th annual study of the Fortune 500 social media usage by UMass-Dartmouth.

This may account for the decline of blogging for the second year in a row. LinkedIn retained its spot as the most used social media platform. Read More→

Blogging is More Important Than Ever for Your Brand

I am a subscriber and fan of Brian Clark’s blog, Copyblogger.

Today, he re-posted one of his “classic” posts from 2007, Are You Someone Else’s User-Generated Content? I urge to click on the link. He gives the reasons, much better than I can, about why every entrepreneur and company needs a blog, no matter your size.

With your own self-hosted blog, you create and own your content, as I’ve written in several previous posts here: A Blog as the Centerpiece of Your Social Media Strategy and The Reports of Blogging’s Death are Greatly Exaggerated.

Fellow star blogger Darren Rowse summarized it perfectly in his statement that when someone gives up a blog he’s in effect saying, “I now have a brand on someone else’s property….”

You don’t want that, do you?

Just Out: 2011 Social Media Marketing Industry Report

[tweetmeme]Social Media Examiner has just issued 2011 Social Media Marketing Industry Report. In its third year, the report is now able to make a number of interesting comparisons to prior years — what’s growing and what’s not and the most important issues to social media marketers. Below is a page from the report with key findings. Not surprising, the companies that have invested heavily in money and human resources building their presence on social media want to know: what’s the payoff?

The respondents were asked these three questions:

  1. How do I measure the effect of social media marketing on my business?
  2. How do I integrate and manage all of my social media marketing activities?  (This moved to #2 this year from #9 in 2010.)
  3. What are the best ways to sell with social media?

As a blogger, I was pleased to learn that blogs are the fourth most used social media tool, as ranked by 68% of the respondents. Facebook, at 92%, is the giant, as expected. Next are Twitter at 84% and LinkedIn at 71%. You’ll find many interesting findings in the report which you can download at Social Media Examiner.