Archive for Brand advocates

How Do You Reward Your Employees Who Serve as Brand Ambassadors?

empower employees as brand ambassadors

In my witch’s hat at left.

At a Halloween breakfast of the Public Relations Professionals of Long Island, (PRPLI) I led a lively discussion about how an organization can reward its brand ambassadors.

As my loyal readers know, I’m a champion of companies’ inviting their employees to serve as advocates for the  brand on their personal social network accounts. Read More→

Employees Can Be Your Most Important Change Agents

Employees as change agents

Employees as change agents

The Internet and the explosive growth of social networks have changed the way companies do business.

They must choose among many communications channels to build their brands.

Their employees can help but are often ignored by companies who still rely on advertising to push out their products and services. Read More→

New York Times Editor Says Let Employees Use Social Media

Adding to my argument in last week’s post 6 Steps to Empower Your Employees as Brand Ambassadors, David Pogue, technology columnist for The New York Times, explains the importance of allowing your employees access to social media while at work.

He is interviewed in this video entitled “Half of U.S. businesses block social media. What’s the point?”

6 Steps to Empower Your Employees as Brand Ambassadors

Employees are actively engaging on social networks such as twitter, facebook, LinkedIn, Google+, tumblr, Pinterest and others that seem to pop up every day. With the encouragement and trust of senior management, employees can become your company’s most important and loyal brand ambassadors.

Engage Your Employees

Below is a presentation (slightly revised) that I presented at a recent webinar on Social Media and Employee Communications. My presentation entitled “Empowering Employees as Brand Ambassadors” included:

  • The steps your company can take to develop a corps of brand advocates – from identifying ambassadors, training them, developing a pilot program, and then launching your advocates on social media.
  • How companies like IBM, Zappos, and Comcast are engaging their employees to burnish their brands and sell more products and services.
  • How to develop a social media policy that works for your company.

If you would like a larger view, you can see the presentation on SlideShare.