Archive for Brand loyalty

Brands need to improve Customer Service l

To Order a New Service Press 1 – Again and Again

Technology is killing me. If you have a computer, laptop, tablet, smart phone, or GPS – and that’s likely – then you have no doubt experienced menu hell when calling your service provider for help. Technology may be killing you, too.

I just moved from New York to Florida, which necessitated a change in all my providers. Nothing, and I mean nothing, has gone right from the get-go.

Consumer Friendly Brands Will Win

Over the coming years, as technology becomes ever more pervasive in our lives, the brands that excel in customer service will be the winners. Read More→

Facebook Network of Choice for Millennials to Interact with Brands

Brand word on vintage car license plates, concept signMillennials prefer to interact with brands on Facebook by a wide margin over Twitter and Pinterest, according to a new study by UMD Center for Marketing Research at the University of Massachusetts.

This new study is at odds with a recently-released study by Princeton University that received widespread press coverage. The academic study states that Facebook will lose 80% of its peak user base between 2015 and 2017. Researchers analyzed the adoption and abandonment dynamics of online social networks, citing the rise and fall of MySpace. They claim the dynamic that torpedoed MySpace is Facebook’s destiny, too. That’s the future (or maybe not). For now, Facebook is still king. Read More→