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Archive for Branding

Employees as Company Change Agents

Monday, October 1st, 2018

Companies live and die by the strength and believability of their brands – what they want their organizations to be known for.

But in this digital age companies are struggling to control their brand essence and key messages as information – both good and bad – is shared across social networks around the globe in a matter of seconds, often diluting the power of their brands.

New technologies are transforming the way companies do business. But employees are underutilized as advocates of change. They are not being motivated to rally around the company’s mission and goals. Read More→

Comments (8)

Categories : Branding, Communications Strategy, Employee Engagement

Tags : Branding, change agents, Employee Communications, Employee Engagement

Uh, Oh. Social Media Losing its Allure for Generation Z

By Jeannette Paladino · Comments (8)

Wednesday, June 27th, 2018

We probably could have anticipated it. Social media is losing its allure for so-called Generation Z, those born in the mid-1990s or later. Sure, they’re still posting, mostly to Facebook and Instagram, but 41% of this generation feel they’re wasting too much time on it.

In fact, 34% of Gen Z say they’re permanently quitting social media, and 64% are taking a break, according to new research from Hill Holliday, an agency within the Interpublic Group. Read More→

Comments (8)

Categories : Communicating Across Generations, Communications Strategy, Social Media

Tags : Branding, Brands, customer engagement, Gen Z, Generation Z

Superior Customer Service Burnishes the Publix Brand

By Jeannette Paladino · Comments (16)

Tuesday, July 11th, 2017

If you live in Florida, you no doubt shop at Publix, the largest employee-owned grocery chain in the United States, with sales of $34 billion and locations in seven southern states. Publix has a brand reputation for offering superior customer service.

The chain dominates the Florida market, but doesn’t take its leadership position for granted, offering two-for-one specials everyday, and active community engagement. Publix has a sign at its entrance proclaiming the amount money you will save shopping there for certain products instead of at competitor Walmart.

Comments (16)

Categories : Branding, Customer Engagement, Employee Engagement

Tags : Branding, Publix

Inc. 500’s Social Media Conundrum: is the ROI There?

By Jeannette Paladino · Comments (21)

Monday, March 27th, 2017

Despite its growing adoption by the Inc. 500, social media still confounds companies that are struggling to determine whether the ROI is worth their investment of time and money.

When asked to indicate their concerns about social media, respondents said their biggest worry is return on investment (59%) a 23% jump from last year, according to the University of Massachusetts’s Social Media and the 2016 Inc. 500 study.

This annual study by the school’s Center for Marketing Research analyzes and evaluates social media usage among the fastest growing small companies. Read More→