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Superior Customer Service Burnishes the Publix Brand

Tuesday, July 11th, 2017

If you live in Florida, you no doubt shop at Publix, the largest employee-owned grocery chain in the United States, with sales of $34 billion and locations in seven southern states. Publix has a brand reputation for offering superior customer service.

The chain dominates the Florida market, but doesn’t take its leadership position for granted, offering two-for-one specials everyday, and active community engagement. Publix has a sign at its entrance proclaiming the amount money you will save shopping there for certain products instead of at competitor Walmart.

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Categories : Branding, Customer Engagement, Employee Engagement

Tags : Branding, Publix

Inc. 500’s Social Media Conundrum: is the ROI There?

By Jeannette Paladino · Comments (21)

Monday, March 27th, 2017

Despite its growing adoption by the Inc. 500, social media still confounds companies that are struggling to determine whether the ROI is worth their investment of time and money.

When asked to indicate their concerns about social media, respondents said their biggest worry is return on investment (59%) a 23% jump from last year, according to the University of Massachusetts’s Social Media and the 2016 Inc. 500 study.

This annual study by the school’s Center for Marketing Research analyzes and evaluates social media usage among the fastest growing small companies. Read More→

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Comments (21)

Categories : Branding, Communications Strategy, Marketing, Social Media

Tags : Branding, Center for Marketing Research at the University of Massachusetts, Facebook, Inc. 500 social media study 2016, LinkedIn, Social Media

The Downside of the Decline of Blogging Among the Fortune 500

By Nora Ganim Barnes · Comments (23)

Wednesday, December 9th, 2015

The following post is based on studies conducted by the Center for Marketing Research at the University of Massachusetts as well as studies by other leading researchers.

Social media is rapidly changing the way business operates. Many firms have ventured into the world of social media in hope of generating greater revenues and profits as well as increased market share.

However, to our knowledge, little research has been done to look at not only the adoption, but also the replacement of a social media tool, like blogging, with a substitute or newer generation tool. Read More→