Archive for Business Coach for Introverts and Shy

An Elevator Pitch Can Kill You from the Top Floor Down

In this post with Pat Weber* Business Sales Coach for Introverts and Shy, Pat answers more of my questions about what makes for a good and bad elevator pitch.  Collaborating with Pat on this project has been a dream — and to quote Humphrey Bogart’s famous last line from Casablanca, “… I think this is the beginning of a beautiful friendship.”  For my take on elevator speeches follow this link to where Pat interviewed me. To learn more about how Pat and I began our collaboration on LinkedIn, tune in to our discussion on Free Webinar Wednesdays: “Success Stories From the Trenches.”

"Patricia Weber"

Patricia Weber

Do some pitches warrant a full explanation?

[tweetmeme]It’s annoying when people say, “Because what I do is somewhat complicated, … ” and then they suggest it’s best to have a one-to –one meeting.

Hey buster. If YOU can’t explain it for me to understand before I buy it, what’s going to happen if I need help after you have my money?

Should a person start with his/her name?

Starting with the very unattractive, “Hi, my name is Wendy,” makes me feel like I’m at an AA meeting – yes I have attended a couple of those and I mean that with all respect. Your name, unless it’s Bill Gates, Oprah or the like is relatively unimportant in an introduction intended to get people’s attention. Start with a question, startling statistic or one problem you solve. When we meet people in meetings or events, they both bring in their minds the events of the day as well as get distracted by the entire goings on around them. Break their preoccupied thoughts.

If these pitches they all sound the same, how can I be a referral partner?

A BNI networking group is intended to extend your marketing reach by making your chapter members aware of what you do or offer so that they can be part of your sales team. While a few might be prospective clients you don’t want to pitch them the same way. Does it really make sense to make the same pitch to both of these audiences? Like would you pitch your boyfriend the way your pitch your father? Come on. Have a prepared and refined introduction, which appeals to the specificity of the audience.

What do you think about using titles in a pitch?

Don’t tell me your fancy title! I could give a hoot. Tell me what problems you solve and for what group of people. Really, which peaks your interest more, “I help people do a better job with saving and spending their money,” or, “I’m a financial planner.” What about, “I help employers hire better employees faster,” or “I’m in job placement.” I don’t know; maybe it’s just me. I want that elevator to stay in motion.

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*Leading and inspiring introverts in business with coaching, training and eBooks, to live genuinely for the most success and fun. Business Coach for Introverts and Shy, Patricia Weber.

Killer Elevator Pitches Are Out to Get Us

In this post, I continue my interview with Pat Weber* Business Coach for Introverts and Shy who discusses her ideas about what makes for good and bad elevator pitches.  For my take on elevator speeches follow this link to where Pat interviewed me. To learn more about how Pat and I began our collaboration on LinkedIn, tune in to our discussion on Free Webinar Wednesdays: “Success Stories From the Trenches.”

Why do people often sound, and actually say, they are unprepared with their introduction?

"Patricia Weber"

Patricia Weber

[tweetmeme]Even when someone says, just take 30 or 60 seconds to tell us about you, most people are unfocused and tend to ramble. About 75 to 100 words gives a person that 30 seconds. Double it for 60 seconds. People don’t even seem to have one variation let alone 6 or 7 focused variations roll off their tongue.  What’s so difficult about preparing? It’s professional, respectful and much more magnetizing.

And that elevator pitch that has no end to it’s up, or down? We’ve all either done this at one time, before we learned better, or we’ve all heard it!  It’s the person who even after that friendly buzzer or Feng Shui type of chime, keeps droning on to fit in that one more thing about them, their company, their service, something special. Push the STOP button, please.

Why DO people admit they are unprepared?

Worst offenders for me are people who are attending a networking meeting and likely know they will need to introduce themselves and say something like, “I’m not fully prepared with my introduction but I’ll start with…” Do us all a favor and just sit down. Say, “pass.” This is one of the lamest excuses and totally shows either disrespect, lack of preparation and – there goes that first impression.

I notice few people look at me when giving their pitch. Is eye contact passé?

This irritates me to no end. People either look down at – nothing! Or they look all around the room never landing their eyes on anyone. I think it comes from not understanding effective public speaking. I encourage people to do what I learned starting as a sales manager speaking to my team: give your audience the attention they deserve by looking at each person, in the eyes, about 10 seconds at a time before you move to the next person. Those 10 seconds is usually a phrase or thought – you DON’T need a timer!

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*Leading and inspiring introverts in business with coaching, training and eBooks, to live genuinely for the most success and fun. Business Coach for Introverts and Shy, Patricia Weber.