Archive for Center for Marketing Research

LinkedIn and Blogging Social Media Tools of Choice for Inc. 500

Companies in The Inc. 500 rank LinkedIn and blogging as the social media tools they use most often, according to the 6th Annual Benchmarking Study conducted by the University of Massachusetts, the Center for Marketing Research.

Inc. Magazine compiles the Inc. 500 list of the fastest-growing private U.S. companies annually. An infographic at the end of this post provides a visual summary of key findings.

More Active than Fortune 500

Of particular interest, a majority of CEOs (63%) are contributing content or taking ownership of social media, and believe new communications tools have been essential to the growth of their companies.

The current data documented that smaller companies (with $1 million – $3 million in revenues) are using social media more than the largest companies. For example, 44% of the 2012 Inc. are 500 blogging vs. just 23% of the Fortune 500. Blogging among the smaller companies also increased by a healthy 7% over 2011.

The use of Facebook and YouTube has dropped in the past year while both LinkedIn and Twitter have gained users. New platforms including FourSquare and Pinterest are inching up in usage. Ninety-two percent of the Inc. 500 are using at least one of the tools studied.  Read More→