Archive for CEO.com study

Why Every CEO Needs to be the Company’s Chief Communications Officer

CEO as chief communications officer

Social media as CEO megaphone

Participation in social media networks has exploded since I first wrote about the role of the CEO several years ago. Then, there was no Google+, which has hit the 500 million-member mark and continues to grow.

Facebook had 200 million members then and now claims 1.1 billion active users. Twitter was in its infancy and today is helping to fuel revolutions in the Middle East.

Where Are the CEOs?

With the growth of social networks, the threat of misinformation about a company going viral is an every day challenge that should be keeping CEOs awake at night. Read More→