[tweetmeme]You might not think there are parallels between salmon and social media, but there are. Like salmon swimming upstream, businesses need to adapt to the new communications channels – Facebook, Twitter, LinkedIn, You Tube, blogs and other social media networks to reach their clients and prospects and employees — or die.
My niece Laura got me thinking about this. She told me she had attended a seminar at her local aquarium about the evolution of salmon, which are among the most adaptive of fish. They swim many miles upstream to spawn and then die, while the juveniles swim back out to sea to begin the cycle again. Only the most hardy survive, as they adapt to the challenging journey. Her instructor included a reference to Charles Darwin, who famously postulated that the animal species must adapt, migrate or die, just as the salmon do. Read More→