The following post is based on studies conducted by the Center for Marketing Research at the University of Massachusetts as well as studies by other leading researchers.
Social media is rapidly changing the way business operates. Many firms have ventured into the world of social media in hope of generating greater revenues and profits as well as increased market share.
However, to our knowledge, little research has been done to look at not only the adoption, but also the replacement of a social media tool, like blogging, with a substitute or newer generation tool. Read More→