Archive for Content is king

You Don’t Build an Audience With Great Content, Says Jon Morrow

Creating big ideas for great content.

How do you build an audience?

I consider Jon Morrow to be one of the truly original thinkers on writing and social media. His posts are legendary. He has started many people on their journey to building a huge following on social media with his courses and advice on guest posting.

So, naturally, I was fascinated to read his post last week entitled Why Educating Readers Is No Longer Enough (and How to Really Build an Audience in 2014).

Great Content Isn’t Enough

Content is King! That’s what all the experts say, but they may be wrong. Jon asks a question that I’ve often asked myself: “How do you define great content?” Read More→