I am a subscriber and fan of Brian Clark’s blog, Copyblogger.
Today, he re-posted one of his “classic” posts from 2007, Are You Someone Else’s User-Generated Content? I urge to click on the link. He gives the reasons, much better than I can, about why every entrepreneur and company needs a blog, no matter your size.
With your own self-hosted blog, you create and own your content, as I’ve written in several previous posts here: A Blog as the Centerpiece of Your Social Media Strategy and The Reports of Blogging’s Death are Greatly Exaggerated.
Fellow star blogger Darren Rowse summarized it perfectly in his statement that when someone gives up a blog he’s in effect saying, “I now have a brand on someone else’s property….”
You don’t want that, do you?
Less than a year ago, I happened upon the blog of Danny Iny. He and I became online friends. I wrote a post for his site Firepole Marketing and he wrote a post for Write Speak Sell.
Climbing the Pole
Little did I know that I was engaging with a shooting star of social media. Danny has blown me away with his strategy of engaging and building a loyal community of followers.
He went from zero followers in less than a year to hundreds of thousands who have read the dozens of guest posts he’s written for his own site and for ProBlogger, copyblogger and many other top-ranked blogs.
Danny tells the story of how he did it his new book Engagement from scratch, in which he has enlisted leading authors and bloggers to contribute chapters on audience building. I highly suggest that you read it if you are trying to build an audience. I’ve certainly learned a lot. Read More→