Archive for customer engagement

Gen Z is walking away from social media

Uh, Oh. Social Media Losing its Allure for Generation Z

We probably could have anticipated it. Social media is losing its allure for so-called Generation Z, those born in the mid-1990s or later. Sure, they’re still posting, mostly to Facebook and Instagram, but 41% of this generation feel they’re wasting too much time on it.

In fact, 34% of Gen Z say they’re permanently quitting social media, and 64% are taking a break, according to new research from Hill Holliday, an agency within the Interpublic GroupRead More→

Sales declining on social media

Has Social Media Lost its Allure for Business?

If social media was a person, it would be about 15 years old – still an immature teenager, not even close to reaching its potential. Facebook officially launched in 2006 and would still be in grade school, trying to figure out what it wants to be.

Just when you thought you had figured out how to make money on social, you get the rug pulled out from under you as the youngster changes the rules on you. Read More→

Instagram study U.Mass

#Nike “Owns” Millennials on Instagram

You may have read the recent news that Twitter is shutting down Vine.  As The New York Times reported, one theory why is that “Instagram ate it.” The photo sharing site owned by Facebook has 500 million users and is growing exponentially, especially among Millennials.

Twitter launched Vine three years ago and has made rock stars of users who do back flips, balance stacks of things on their heads and amuse tweebs in 6-second videos. Now these stars are migrating to Instagram and other larger platforms where companies like Nike are luring in viewers, as reported in a recent study by UMass-Dartmouth’s Center for Marketing Research. Read More→

New York Times Appoints Digital Pro to Engage its Readers

newspapersImagine The New York Times appointing an assistant editor for audience engagement.

Only 33, Alexandra MacCallum was described as a “business-side executive,” who will have a dual reporting role to the news and opinion editors.

My, how times have changed. Read More→