Archive for Define a brand

Define Your Company’s Brand by Engaging Employees

brand ambassadors brandingYou can’t ask your employees to become brand ambassadors when they don’t know what your company stands for.

Thanks to executive search firm Heyman Associates, specialists in communications and public affairs, for this video from their Positioning newsletter.

Jeep Bryant, EVP for Marketing and Corporate Affairs at BNY Mellon, discusses in the video how the bank engaged with employees to refresh its brand and create brand ambassadors.
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