The old definition of public relations is out. Public Relations Society of America will adopt a new definition by the end of 2011. You can chime in with your version of PR by December 2nd at Definition of PR Submission Form.
PRSA is crowd sourcing the public for help with the definition. My, how electronic communications has changed everything. The race to a definition began on October 31st with the launch of the Public Relations Defined Initiative.
Here is the old definition adopted in 1982:
“Public relations helps an organization and its publics adapt mutually to each other.”
In almost 30 years we’ve seen the Internet radically change how we communicate so it is more than time for a new definition. Here is the form that PRSA is asking members of the public to complete:
I submitted my definition but thought I’d be able to review it after I hit the Submit button, but I couldn’t. So write yours down before submitting if you want to save it to compare to the final definition selected.
PRSA began accepting submissions on November 21st and created this word cloud after the first two days that shows the words most often submitted are public, communication and organization:
If you decide to submit your definition I would love to know what it is. Just leave it in the comments box.