Archive for Delta Economy Comfort class

Delta Needs a New Brand Name for “Economy Comfort” Class

Imagine my surprise as I was about to take my seat on a Delta flight yesterday and walked by “Economy Comfort” seats in the first couple of rows in the economy section. The words were spelled out in large letters on the front of each seat back.

My first thought was, is my seat in the “Economy Uncomfortable” section of the plane?

Delta Has a Branding Problem

Delta Economy Comfort

What about my comfort?!

Who on earth thought up this name for seats that give you 4 inches more leg room and 50 percent more recline? Over the years airlines have developed various seat configurations and classes of travel — first class, business and economy — to satisfy customers and rake in more money.

But it sends the wrong signal to the passengers in regular economy that they are headed to a seat for a cramped and uncomfortable ride.

Reader reviews are generally positive about these seats (on Delta and partner KLM), but passengers have an expectation of comfort, without having to pay extra for it.

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