Archive for Direct response advertising

Earned, owned, paid. social media

Maybe Social Media Isn’t the Way to Promote Your Business

Social media and organic traffic has become the sales funnel of choice for many businesses. Everybody (almost) is in love with social media. Way to go!

The Forgotten Channels

Yet you might attract more customers to your business if you adopted the use of the traditional channels of Earned, Owned and Paid media. (Thanks to Business Wire for the graphic above).

The Internet has spawned a whole new vocabulary. When I was starting out there was advertising and public relations. You paid for advertising and public relations — or publicity — was free (of course, it’s never free because a company has to pay people to generate PR). Read More→