Companies live and die by the strength and believability of their brands – what they want their organizations to be known for.
But in this digital age companies are struggling to control their brand essence and key messages as information – both good and bad – is shared across social networks around the globe in a matter of seconds, often diluting the power of their brands.
New technologies are transforming the way companies do business. But employees are underutilized as advocates of change. They are not being motivated to rally around the company’s mission and goals. Read More→
As you know, if you read my blog regularly, employee engagement is high on my list of imperatives for a corporation to succeed in the long run. Employee engagement is something many companies talk about but few do it effectively.
Maybe that’s because company leaders don’t know what really motivates and makes employees happy and more productive.
Same Old, Same Old
I just tallied the number of views and downloads for my four SlideShare presentations about employee engagement: 16,120 views and 280 downloads. That indicates to me there is a lot of interest in the topic. The presentations were posted over the past five years but, sadly, not much has changed for the better in that time. Read More→
Despite all the hype about the value companies place on employee engagement, apparently their employees didn’t receive the memo.
The Quantum 2015 Employee Engagement Trends Report disclosed that employee engagement is at its lowest point in eight years, despite the positive economic climate.
Only 65.9% of employees in Best Places to Work companies reported being engaged in 2014. This comprehensive study, in which 440,000 employees in 5,500 companies responded, provides a reliable barometer of employee engagement across all industries and company sizes. Read More→