Companies live and die by the strength and believability of their brands – what they want their organizations to be known for.
But in this digital age companies are struggling to control their brand essence and key messages as information – both good and bad – is shared across social networks around the globe in a matter of seconds, often diluting the power of their brands.
New technologies are transforming the way companies do business. But employees are underutilized as advocates of change. They are not being motivated to rally around the company’s mission and goals. Read More→
When companies fail, it may be because they didn’t provide products or services that met a market need. Or, they were mis-managed. But the primary culprit is often poor communication.
No matter what your work environment or your industry, if communication with employees is broken, you will never realize your corporate vision. What’s essential to success is creating a culture of communication. Read More→
I subscribe to HubSpot and consider it an outstanding source of marketing news. I often refer to their studies in my posts.
But a recent article entitled 5 Interview Questions to Assess Emotional Intelligence was dead wrong. Having interviewed many job candidates, I’ve discovered that the best approach is to bring out the best in a candidate. What is she proud of? What skills and experience will add value to the organization? Read More→
Employees will feel engaged if the company asks them to coalesce around an important goal, such as increasing revenue and profits, right? If the company succeeds, employees will be rewarded and feel valued. That’s seem logical on the face of it.
But management consulting firm DecisionWise says that goal not going to inspire employees to work harder or be more productive. Based on their years of advising companies on employee engagement surveys, 360-degree feedback, leadership, and organization development, the firm has identified what it calls the 5 Magic Keys to employee engagement. Read More→