Archive for Facebook

Fortune 500 ramp up use of corporate blogs and Instagram in 2018

Fortune 500 Pump Up Use of Blogs and Instagram

Blog usage is on the upswing for Fortune 500 companies. They are also ramping up their investment in Instagram to reach their targets.

A newly released UMass study of social media usage by this elite group of companies found that Instagram and blogging are the fastest growing tools even as top social networking platforms LinkedIn, Facebook and Twitter remain strong.

Facebook Still Go-To Network

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Sales declining on social media

Has Social Media Lost its Allure for Business?

If social media was a person, it would be about 15 years old – still an immature teenager, not even close to reaching its potential. Facebook officially launched in 2006 and would still be in grade school, trying to figure out what it wants to be.

Just when you thought you had figured out how to make money on social, you get the rug pulled out from under you as the youngster changes the rules on you. Read More→

Inc. 500 ROI

Inc. 500’s Social Media Conundrum: is the ROI There?

Despite its growing adoption by the Inc. 500, social media still confounds companies that are struggling to determine whether the ROI is worth their investment of time and money.

When asked to indicate their concerns about social media, respondents said their biggest worry is return on investment (59%) a 23% jump from last year, according to the University of Massachusetts’s Social Media and the 2016 Inc. 500 study.

This annual study by the school’s Center for Marketing Research analyzes and evaluates social media usage among the fastest growing small companies. Read More→

Social media networks

Did Someone In Your Company Force You To Read This Blog?

Are you here because you want to be or because someone in your company forced you to “get with it” on social media?

Over time I’ve had conversations with several business executives and been surprised (actually more shocked than surprised) to learn that they were closet social media illiterates.

Social Media Is Here to Stay

Before you decide to move on to another site, be warned: social media is here to stay and you owe it to your business to learn how it could produce results for your business.

Here are several of the excuses I’ve heard: Read More→