Archive for Facebook

Sales declining on social media

Has Social Media Lost its Allure for Business?

If social media was a person, it would be about 15 years old – still an immature teenager, not even close to reaching its potential. Facebook officially launched in 2006 and would still be in grade school, trying to figure out what it wants to be.

Just when you thought you had figured out how to make money on social, you get the rug pulled out from under you as the youngster changes the rules on you. Read More→

Inc. 500 ROI

Inc. 500’s Social Media Conundrum: is the ROI There?

Despite its growing adoption by the Inc. 500, social media still confounds companies that are struggling to determine whether the ROI is worth their investment of time and money.

When asked to indicate their concerns about social media, respondents said their biggest worry is return on investment (59%) a 23% jump from last year, according to the University of Massachusetts’s Social Media and the 2016 Inc. 500 study.

This annual study by the school’s Center for Marketing Research analyzes and evaluates social media usage among the fastest growing small companies. Read More→

Social media networks

Did Someone In Your Company Force You To Read This Blog?

Are you here because you want to be or because someone in your company forced you to “get with it” on social media?

Over time I’ve had conversations with several business executives and been surprised (actually more shocked than surprised) to learn that they were closet social media illiterates.

Social Media Is Here to Stay

Before you decide to move on to another site, be warned: social media is here to stay and you owe it to your business to learn how it could produce results for your business.

Here are several of the excuses I’ve heard: Read More→

Can Social Media Grow Your Business by $11 million in 1 Year?

Amex CEO BootCamp

Yes it can, if you’re the homemaker turned entrepreneur who founded Lolly Wolly Doodle, and built her business almost entirely on Facebook. The children’s clothing maker generated $11 million in 2013, and has doubled its revenue every year since being founded in 2009, according to a lengthy profile in Inc. magazine.

Tips From the Experts

Brandi Temple, founder of Lolly Wolly Doodle, moderated a panel with representatives from Twitter, LinkedIn, and Pinterest at the Amex CEO BootCamp in New York earlier this week. Read More→