Archive for Facebook ads

Is Social Media Being Oversold?

Social media is not the jackpotThat may seem like a strange question coming from a blogger and active participant in social media. More companies are embracing social media, but, in my opinion, too many are treating social media like the jackpot that will make them rich. The social media landscape is changing and I believe 2014 will see a shift in how marketers promote their brands.

Pay-to-Play

It’s been obvious for the past year that the major social networks, such as Facebook and Twitter, are cutting back on their free benefits and pushing users toward paid advertising, or premium memberships, e.g. LinkedIn, as Social Media Examiner said in its 2014 predictions. Read More→