Archive for Facebook – Page 2

Lessons You Can Learn From Facebook About Website Design

Facebook Like buttonWhen was the last time you took the time to evaluate your website design to see if it needs refreshing?

Does it still meet the needs of your audience, or is it still designed for the business you had before it evolved into the business you’re in now?

The Little Things Count

In her TED Talk (below), Margaret Gould Stewart, Facebook’s director of product design, describes how important even the little things are in designing sites like Facebook and YouTube with their billions of users.

The massive scale of their audiences presents unprecedented design challenges in creating what she calls “digital experiences.” Read More→

Facebook Network of Choice for Millennials to Interact with Brands

Brand word on vintage car license plates, concept signMillennials prefer to interact with brands on Facebook by a wide margin over Twitter and Pinterest, according to a new study by UMD Center for Marketing Research at the University of Massachusetts.

This new study is at odds with a recently-released study by Princeton University that received widespread press coverage. The academic study states that Facebook will lose 80% of its peak user base between 2015 and 2017. Researchers analyzed the adoption and abandonment dynamics of online social networks, citing the rise and fall of MySpace. They claim the dynamic that torpedoed MySpace is Facebook’s destiny, too. That’s the future (or maybe not). For now, Facebook is still king. Read More→

Is Social Media Being Oversold?

Social media is not the jackpotThat may seem like a strange question coming from a blogger and active participant in social media. More companies are embracing social media, but, in my opinion, too many are treating social media like the jackpot that will make them rich. The social media landscape is changing and I believe 2014 will see a shift in how marketers promote their brands.

Pay-to-Play

It’s been obvious for the past year that the major social networks, such as Facebook and Twitter, are cutting back on their free benefits and pushing users toward paid advertising, or premium memberships, e.g. LinkedIn, as Social Media Examiner said in its 2014 predictions. Read More→

Use Mobile Technology to Engage Your Customers, or Bye-Bye

stanna johnson of Qwaya mobile viewing of Facebook

Stanna Johnson

Anyone who came of age in the late 1980s and early 1990s can remember the time when bulky cellular phones only existed in the upper echelons of society, and computers were box-shaped, white, and played games like Oregon Trail and Minesweeper.

Nobody could have predicted the explosion of digital devices today. There are even watches with Internet connectivity. The cell phones, tablets and laptops used for mobile web browsing are incredibly sleek, lightweight and compact.

Some 5.2 billion people own mobile devices with access to the Internet.  So, if you aren’t using mobile technology you are missing an opportunity to engage and sell to your target audiences. Read More→