Archive for Flexx Theme

Rebranding My WordPress Blog

If they can rebrand, so can I

[tweetmeme]If you’re a subscriber, you may have a noticed a change in the look of Write Speak Sell.  You would be right.  I have changed templates from the Red Essence to the Flexx theme, which, as it indicates, is a flexible theme with more options.

Why did I do this?  I advise clients on sharpening their brands.  But I felt my own was a little fuzzy with my old theme.  A tab in the navigation bar for “Business Writing” was just too generic.  My business has evolved over the past year and I’ve been gravitating to three focused offerings:  blog and web copy, employee engagement and branding.  Now even the term branding is a little broad, but it’s such a recognized term that I think people will get it.  The top three widgets with these services tell visitors right away what I do – and they are “above the fold.”  That is, they are visible even on the small screen of a laptop.

If I can get it working properly, I’ve also added a new podcast product called audioboo, which allows me to create podcasts on my IPhone and they are published directly to my blog.  Neat.  It’s a small technical problem that I will get worked out shortly.

My categories and blog role are now on my home page and I’ve added a search box. I still need to add content to my right sidebar on my home page because there is quite a bit of white space there.  I’m open to suggestions.

It’s a constant process – tweaking, trimming, adding to – and hopefully — improving a business.  That’s why I thought I’d share my process with you.  Any thoughts about how you’ve adapted and changed your brand or business model?  Would love to hear from you.