Archive for Google+ effectiveness

LinkedIn Most Used and Most Effective B2B Content Marketing Strategy

LinkedIn has a new Contact Information page in its new ProfileIn its 2014 study of Social Media Usage by B2B marketers, the Content Marketing Institute and Marketing Profs found that LinkedIn is the most used social media network for B2B marketers at 91% compared to Twitter at 85%.

The most telling finding is that 62% of B2B marketers believe their LinkedIn marketing is effective. That drops to 50% for Twitter. Read More→