Archive for Grabber

Would You Pay $5 million for a Headline?

Of course not. But the headline got your attention, which is what headlines are supposed to do. But get the headline wrong, and you’ve lost an opportunity to gain a new reader or customer.

Your Grabber

Your headline is your grabber, but it doesn’t work for a new hair salon in my neighborhood. Here is a sign outside the shop advertising “Blow Dry $50” that is designed to lure in customers.

But the headline is all wrong. Read More→