Archive for HubSpot

A Couple of Neat Search Tips Using Google+

This isn’t going to be an in-depth discussion about Google+. I’ll leave that to the experts. In fact, before my search tips, let me point you to two sources that provide updates on all that’s new on Google+.

HubSpot has published a comprehensive free e-book How to Use Google+ for Business. Just click on the title and you will be able to download the PDF from the home page.

The other is also a lengthy tutorial (slightly more technical) but well worth reading on Blind Five Year Old by AJ Kohn.

My Tips

These are predicated on your being a member of Google+. My good friend Richard Newman at the Newman Group pointed out this new feature when you conduct a search on Google. Read More→

Inbound Marketing – Hitting the Online Jackpot

Is paid advertising dead? To hear the experts, it’s certainly on life support. Inbound marketing is all the rage.

HubSpot is credited with coining the term inbound marketing and the company makes its living by selling services to help companies figure out ways to get customers to come to them instead of the other way around. HubSpot describes it in this diagram:

It’s true that consumers are tuning out paid advertising and more often finding you by searching the web – your blog, through your participation on social media sites like Twitter and Facebook and now Google+. Those of us who write blogs are continually fretting over key words and SEO. We distribute our content to a wide range of social media networks. Build it, promote it, and they will come. Or, maybe not.

Inbound Marketing Campaigns

Thing is the companies that are reaping the rewards of inbound marketing are spending millions on inbound marketing campaigns. They run sneaky display ads to get you to their Facebook pages and corner the market for keywords by bidding up the prices of Google ads that will get you to visit their sites. More power to them.

So the notion of inbound marketing being “free” is a misnomer. Of the hundreds of thousands of blogs out there, many thousands never receive a visitor or get a comment. A lot of marketers are sitting around still waiting for their first visitor.

Going Offline

I may be in the minority. But going offline has me intrigued. You remember offline don’t you? That involves calling a prospect on the phone and making an appointment to discuss your business in person. Two live people in an office talking to each other. How novel!

I’m being a little facetious, I know, so please forgive me. But it’s important to re-evaluate how we communicate with our customers and how we sell to them. There are too many social media “gurus” out there who are selling programs that promise to “monetize” your blog. Take their advice and rake in the money from products and services you sell directly to consumers. Web searches will lead them to you like the Pied Piper.

What Works For You

Can we all take a breath for a minute and think, really think, about how we’re going to build our business? Inbound marketing is great and growing but it’s not the whole story. I have a friend whose husband is a lawyer with a special niche. She spends $100 a month for a local Google ad that’s always at the top of the page and that’s how he gets all his leads. Paid advertising.

Some people do make a nice living monetizing their blogs. But others use their blogs as brand builders and as portfolios of their work.

Find what works for you. Don’t be embarrassed just because you found your newest customer next to you in line at the movies or in an elevator leaving a networking meeting, like I did.

The Science of Blogging: A Killer Activity to Get You Traffic

[tweetmeme]If you want to get the real lowdown on the importance of blogging, the key words that will make people RT your blogs, and blogging best practices, then I suggest you view the slide presentation at the end of this post.

I was fortunate to participate in the HubSpot webinar earlier this month at which social media scientist Dan Zarrella presented the findings of his scientific study of thousands of Internet users.

The results are fascinating

I won’t summarize the entire presentation – you can learn more by going through the slides (click on “The Science of Blogging” if you want a larger view).

But here are some quick nuggets I’ll share with you:

  • To drive traffic to your site, blog on a regular basis, do guest blogging on authority sites, and get comments.  Readers comment when there is something in it for them.
  • Sex and positive points of view sell.
  • Videos in your blogs get links; photos get comments.
  • Most viewed words are insight and analysis: people want to read your unique point of view.  Least viewed words are franchise, episode, futures.
  • By far, the most commented word is “giveaway.” Stay away from overly technical jargon.  Write simply and plainly and use good grammar.
  • Timing: Blogs get the most views at 11 a.m., most comments between 8-9 a.m., most retweets at 4 p.m.
  • Post early in the week for views and links and on the weekend for comments.

If you want to learn the 20 most reTweetable words, and the 20 least reTweetable words plus a lot of other helpful information for bloggers, then delve into the presentation.

View more presentations from HubSpot Internet Marketing.

Wow. Website Grader Gives My Blog a Top Ranking

Website Grader is a HubSpot program and gives your site an overall grade. Today I received an email from the company that said:  “Your Website Grade improved by 4 points, from 93 to 97.” That means scores higher than 97% of the 2,646,608 websites that have been ranked so far. (Now I’m up to 98!)

Now I’m going for a grade of 100!  Don’t know if I’ll make it, but I’m ready to try, with the help of my blogging buddies and my loyal readers.

Here is what the program analyzes:

  • Content:  blogs, Google indexed pages and readability level
  • Optimization:  metadata, headings, images, and interior page analysis
  • Promotion:  how you rank on social media sites

As I read through the report, I also found that my Alexa Traffic Rank is in the top 6.38% of all websites.  Alexa is an online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings.

Why is This Important to My Readers?

I’m feeling pretty good about my rankings.  But here’s what’s important:  apparently my content is helping my readers to solve a problem, learn something new or share my perspective on a current event.  That’s my real goal:  to provide value to people who take some of their precious time to visit my blog.

I’m blogging and writing for a living – having rebranded myself early last year as a Business Writer.  I had held senior marketing communications positions with major corporations and agencies.  But I felt it was time to re-invent myself.  The world of social media was opening up and I wanted to be part of the action.  I walked through the door into the blogosphere and I haven’t looked back.

I’m hooked.  I love discovering new subjects to explore and I am very happy, dear readers, that you are visiting with me and enjoying what I have to say.

Thank you.