A quote in a recent New York Times article was the inspiration for this post. I felt the pain of a Princeton professor who rues the slow demise of humanities majors. According to the Times, many distinguished humanities professors feel their status deflating.
Using an analogy, Anthony Grafton, a Princeton history professor, said he sometimes feels “like a newspaper comic strip character whose face is getting smaller and smaller.” Can’t you just visualize it?
Business writing can be awfully dull, especially when it’s a topic that is unfamiliar to the reader. Haven’t your eyes ever glazed over when you’ve been trying to make sense of what something means?
That’s why visual images in the form of analogies and metaphors are so powerful in conveying your intentions. Read More→