Social media hasn’t delivered on sales for the Inc. 500, according to the 8th Annual Benchmarking Study conducted by the University of Massachusetts, the Center for Marketing Research.
Forty-four percent of respondents believe that sales from social commerce are limited to less than 1%. And only 4% estimated that more than 10% of their annual sales come from Facebook, Twitter and Pinterest.
No Planning or Measuring
Even that estimate is suspect because the vast majority of companies have no formal social media plan in place nor are they measuring actual sales from social media, says Dr. Nora Ganim Barnes, who led the study. Read More→