Archive for Instagram

Fortune 500 use of blogs 2017

When Is a Blog No Longer a Blog?

Blogs are staging a comeback among the largest companies, according to the latest study of Fortune 500 social media usage. In its annual review, UMass-Dartmouth found that blog usage by the F500 has doubled in just two years to 42% from a low of 21% in 2015.

What constitutes a blog, has changed, though, and not necessarily for the better. It’s also troubling to find that more companies are closing off comments, thus eliminating an important channel for engagement with customers and prospects. Read More→

Instagram study U.Mass

#Nike “Owns” Millennials on Instagram

You may have read the recent news that Twitter is shutting down Vine.  As The New York Times reported, one theory why is that “Instagram ate it.” The photo sharing site owned by Facebook has 500 million users and is growing exponentially, especially among Millennials.

Twitter launched Vine three years ago and has made rock stars of users who do back flips, balance stacks of things on their heads and amuse tweebs in 6-second videos. Now these stars are migrating to Instagram and other larger platforms where companies like Nike are luring in viewers, as reported in a recent study by UMass-Dartmouth’s Center for Marketing Research. Read More→

Fortune 500 Corporate Social Media Usage 2015

Instagram Gains, Blogs Lose Among Fortune 500

The Fortune 500 are moving towards the use of more visually rich platforms such as Instagram, according to the 8th annual study of the Fortune 500 social media usage by UMass-Dartmouth.

This may account for the decline of blogging for the second year in a row. LinkedIn retained its spot as the most used social media platform. Read More→

7 Tips for Promoting Your Business on Instagram

Instagram to promote your busines

Sara Collins

As social media marketing becomes increasingly important, business owners are turning from old-school advertising outlets (like TV and newspapers) to new and creative ways to promote their businesses.

A smart phone app called Instagram is making news and growing in popularity as a tool for business owners and individuals to share photos and videos with customers and followers and post them directly to Facebook and Twitter. (Facebook owns Instagram) Read More→