Archive for Internet Marketing

Blogging is More Important Than Ever for Your Brand

I am a subscriber and fan of Brian Clark’s blog, Copyblogger.

Today, he re-posted one of his “classic” posts from 2007, Are You Someone Else’s User-Generated Content? I urge to click on the link. He gives the reasons, much better than I can, about why every entrepreneur and company needs a blog, no matter your size.

With your own self-hosted blog, you create and own your content, as I’ve written in several previous posts here: A Blog as the Centerpiece of Your Social Media Strategy and The Reports of Blogging’s Death are Greatly Exaggerated.

Fellow star blogger Darren Rowse summarized it perfectly in his statement that when someone gives up a blog he’s in effect saying, “I now have a brand on someone else’s property….”

You don’t want that, do you?

Is Your Company Socially Media Savvy? Take the Quiz

Each day, we speak with people who inquire about social media, and the question more often than not is this “Is it even worth pursuing the use of social media as a part of our marketing plan?” 

In our opinion, the answer is “Yes!”  Social media marketing for both small and large businesses is a must.  New media (Facebook, Twitter, LinkedIn, You Tube, Google+ and the use of smart phone technology) is going to bec0me increasingly important to enhance your business and the relationships you build online. Take the short quiz below to assess your progress. On completing the quiz, you will be directed to a page, “How did you score?”

[gravityform id=2 name=IsYour Company Social Media Savvy?]

Bea Fields is President of Bea Fields Companies, Inc., offering leadership coaching and training for high growth companies.  She is also the founder and facilitator of the highly popular program Become a Blogging Maniac, which transforms novices into skilled bloggers and communicators.

If you would like help with your social media program, contact Jeannette Paladino.