[tweetmeme]You just wonder how much of a beating the AT&T brand can take. Once again, the company wasn’t up to the task of fielding orders for the new IPhone 4 and had to temporarily suspend sales because of all the errors buyers were encountering. But, to be fair, so did Apple.
Like many IPhone users in New York – where reception and the dropped calls problem is getting so bad I’m thinking of buying a cell phone just for phone calls – I’m frustrated with the service. AT&T has had three years to improve its service and hasn’t. But this isn’t going to be story about AT&T, the company.
AT&T Franchise Knocks the IPhone
This is a report about how even AT&T’s franchises don’t believe in the IPhone. I was walking on the street the other day and I passed an AT&T store. Big letters on the sign over the door: AT&T. Much signage inside the store: AT&T.
So far, so good. I walked up to the counter and one of the salesman asked me with a smile, “How can I help you today?” I told him about my problems with reception and asked him if he had any ideas about how I could make it better. Maybe reception is stronger standing in the middle of Central Park or on top of a skyscraper.
His smile immediately turned sour. “Oh, no, we don’t carry IPhones. They don’t work. You’ll have to go to an AT&T corporate store, if you want to buy one.” What?
Hello, AT&T Corporate. Have you sent any memos to your franchise stores telling them that it is unacceptable to knock the IPhone and that doing so will damage your brand? And just why aren’t they required to sell IPhones?
I’m just an ordinary consumer. So when I see an AT&T store I don’t distinguish between franchise and corporate. The store advertises the AT&T brand. And the sales clerks should be upholding the brand, otherwise tell them to go work for Verizon.