Archive for Israel Defense Force

Israel Launches Blog and Twitter Assault on Gaza

This is a corrected post.

As a blogging enthusiast, I was still astounded that the Israel Defense Forces (IDF) made the first announcement of its strike on Gaza on its WordPress blog and Twitter accounts.

Bypassing the Media

Its blog and tweets enabled Israel to take control of its message, bypassing traditional media. As I’ve written before, that is why it’s essential for every organization to have a blog. You become the publisher. You own and manage the content

Mainstream media quickly picked up on this extraordinary development and Gaza supporters soon took to the social media airwaves with their side of the story. Read More→